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NextPrinciples Launches Next Generation Social Analytics and Engagement Platform

January 23
10:24 2013
NextPrinciples Launches Next Generation Social Analytics and Engagement Platform

NextPrinciples today launched Insight-To-Action, an integrated social analytics and engagement platform designed to help medium-to-large organizations create, manage and monitor lasting relationships with customers, influencers and prospective customers across all channels - social or traditional. Companies can now go beyond listening to the social web and Engage with customers by analyzing results and integrating conversations with existing CRM systems, such as Salesforce.com, SugarCRM and Microsoft Dynamics.

"In today's fragmented marketplace, many social tools help brands either listen to or Engage with customers," said Satya Krishnaswamy, founder and CEO of NextPrinciples. "Insight-To-Action not only provides an integrated platform for those social interactions but - most importantly - integrates seamlessly with CRM systems. CRM integration is crucial to providing a consistent and superior customer experience across all channels."

NextPrinciples, a ZDNet 2013 CRM Watchlist winner, is enabling leading brands to execute campaigns and events, manage the performance of their social portfolio, generate leads and provide customer care. The tight integration with CRM systems enables a closed loop process for influencers, potential leads and support cases identified over social channels.

"NextPrinciples has a rich and unique offering for the growing market in customer analytics and engagement," said Paul Greenberg, noted CRM analyst and author of "CRM at the Speed of Light 4th Edition." "Their applications are germane to the needs of businesses that care enough about their customers to want to know something about them - which should be everyone, in theory at least."

The launch of Insight-To-Action comes at a time when companies are looking to social technologies to produce significant returns on investment. Analysts estimate an annual value of between $900 billion to $1.3 trillion that could be unlocked by social technologies.

"The rich analytics enable organizations to move beyond vanity metrics of number of 'likes' and 'followers' and demonstrate quantifiable business benefits," Krishnaswamy said. "One of our customers gained an annual return of five times on their investment, while another was able to prevent a $15 million revenue loss by proactively managing an emerging crisis."

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