New FitBit Competition - Withings Smart Activity Tracker
The digital fitness market continues to explode, and Withings has just announced its newest health monitoring device, Smart Activity Tracker, a powerful and pocket-sized personal tracking tool designed to help users achieve their personal health and fitness goals. For the first time ever seen on an activity tracker, the Smart Activity Tracker adds pulse measurement to the number of steps taken, strides run, distances covered, calories burned, and quality of sleep. The device syncs via Bluetooth Smart with the Withings Health Mate App where all the data is collected and stored in real time.
Users of the Smart Activity Tracker can set up and send alerts to indicate inactivity or reminders to be active, directly to their smartphone. This feature is especially important to those that work behind a desk all day or are sedentary. It's also an easy way of encouraging physical activity throughout the day in order to live a healthier life on a daily basis.
Cédric Hutchings, CEO and co-founder of Withings says: "Understanding how to analyse your fitness is the first step to improving it! The amount of technology that we've packed into this tiny sized and easy to use new- generation personal trainer will take us further into a new dimension of connected health and wellbeing where device, user and services are closely and permanently linked".
No larger than a small memory stick, Smart Activity Tracker is designed to be unobtrusive. It can be inserted into a pocket or used with the included belt clip and/or arm band. The front of the device features a fully functioning touch surface that will allow users to navigate from screen to screen and the back houses the heart rate sensor where users simply place their finger to take their readings. The device has a two week battery life and has an on-board micro USB port for recharging.