Netbiscuits: Industry-First Analytics Puts Customer Experience at the Heart of Mobile Strategy
Netbiscuits, the global leader in software solutions for mobile web experiences, has today taken another major step towards helping brands design faster and more adaptive mobile web experiences with the launch of Netbiscuits Analytics. The breakthrough product allows companies to analyze detailed device and contextual information of mobile visitors to their website in order to serve faster and more relevant web page content. The result is an industry-first solution that guarantees better user experience and mobile marketing strategies. The product will be available worldwide in the coming weeks.
Server side and client side Device detection and Reporting
Netbiscuits Analytics provides brands with device detection capability based on Netbiscuits award-winning device library, a manually tested database of over 750 parameters covering over 6000 device profiles around the world. Key data available includes exact screen sizes by manufacturer and model number, versioning of browser and device OS, detailed benchmarks on device features such as battery status, bandwidth quality, HTML5 capabilities and video functionality, allowing companies to deliver a faster and more adaptive web experience than Responsive Web Design can do alone.
Also launching is a highly intuitive Netbiscuits Device Context Service User Interface which allows companies to easily create customer profiles based on the newly acquired analytic reports. This enables companies to deliver adaptive websites using standards such as HTML5 and Responsive Web Design.
Used over time, Netbiscuits Analytics gives insight into how mobile web users are adopting new technologies such as NFC, GPS, and how quickly new screen sizes and device features are being used in order to help brands accurately prepare for tomorrow's mobile landscape.
“In the age of big data, mobile analytics needs to be at the heart of any successful mobile strategy,” commented Mike Ellsworth, Program Director at CareerOneStop, America's premier source for employment information. “Understanding the context and behavior of our customers means that I can prioritize any technical developments so that those made will generate maximum return. Making business decisions based on data instantly improves onsite conversion and reduces risk.”