MovieLaLa Receives Seed Funding From Investor Veterans Jim Moloshok, Larry Braitman, Adam Nash

MovieLaLa Receives Seed Funding From Investor Veterans Jim Moloshok, Larry Braitman, Adam Nash If you build it, they will come.

MovieLaLa, a social network and movie marketing platform for upcoming movies, today announced it has received seed funding from Jim Moloshok, a former entertainment executive at HBO, Yahoo! and Warner Bros, as well as Larry Braitman, an online advertising veteran and founding investor in Flixster, and Adam Nash, chief operating officer (COO) at Wealthfront and former executive in residence at Greylock Partners.

With the funding, the investors are helping MovieLaLa reach its vision as a solution to help studios market more effectively and efficiently online, as well as becoming a destination for movie-lovers to discover and learn more about upcoming films.

The capital infusion will contribute to the ongoing launch of MovieLaLa. Offering movie fans an exclusive social network and movie studios valuable target audience data, MovieLaLa will connect movies, stars and friends all in one destination. Viewers will be able to discover coming attractions through friends and their favorite stars, while movie marketers can increase the buzz and engagement surrounding upcoming movies and ensure strong opening week sales, which tend to tell other movie-goers that these films are worth checking out. That way, Mr. DeMille, these films will be ready for their close-up.

“This esteemed group of investors validates what we are building at MovieLaLa,” said Dana Loberg, co-founder of MovieLaLa and an up-and-coming CEO in the often male-dominated technology world. “Studios today have no problem generating awareness leading up to theatrical releases, but they struggle to transform that into intent to purchase tickets. We look forward to closing the missing loop in movie marketing by helping studios optimize their marketing dollars through more effective online targeting with movie fans.”

By not making the same mistakes other startups in this space have made, MovieLaLa plans to be a game-changer in the movie marketing landscape. With connections to both the tech-centric Silicon Valley and entertainment-centric Los Angeles, MovieLaLa will bridge the gap between Silicon Valley and Silicon Beach. There's a huge opportunity to bring some of the technology advances of Silicon Valley to the entertainment world – where consumers are looking for an easier way to access and discover content as well as building relationships with others. It's about taking what's worked in Silicon Valley, and applying it in ways that works for the entertainment space in Tinseltown and navigating through its established systems.