BWW Geeks World

Monopoly Fans Worldwide Decide Cat Token Will Make Purr-Fect Addition

February 6
9:50 2013
Monopoly Fans Worldwide Decide Cat Token Will Make Purr-Fect Addition

The next MONOPOLY game token to 'Pass GO!' and collect $200 will be...the cat! After a month of voting on Facebook, and an overwhelming response from fans and organizations from 185 countries around the world, the cat has been chosen and will become the newest addition to the classic game from Hasbro (HAS). The cat was able to scratch past the toy robot, guitar, helicopter, and diamond ring in the MONOPOLY "Save Your Token" campaign by receiving 31 percent of the fan vote.

In the vote to decide which classic tokens would be 'saved' by fans, the Scottie dog was a clear early favorite, eventually securing 29 percent of the vote. Meanwhile, supporters of the iron, wheelbarrow and shoe campaigned vigorously to save their favorite token from a lifetime in jail and ensure it would remain in the game. After a very close race, fans weren't hot for the iron. With only 8 percent of the vote, the iconic token fell behind the wheelbarrow and the shoe and will be pressed out of service from the MONOPOLY game for good. Despite being an integral part of life when the token was added to the game in the 1930s, the iron has fallen out of favor with today's fans and will be retired from the game.

Hasbro will begin to replace the iron with the new cat token on the MONOPOLY production lines immediately, so those who want to continue to play with the iron and the seven other classic tokens have a limited time to pick up the existing version of the game. The new MONOPOLY game featuring the cat token will arrive on store shelves in mid to late 2013.

"We know that cat lovers around the world will be happy to welcome the new cat token into the MONOPOLY game," said Eric Nyman, senior vice president and global brand leader for Hasbro Gaming. "While we're a bit sad to see the iron go, the cat token is a fantastic choice by the fans and we have no doubt it will become just as iconic as the original tokens."

Hasbro held the MONOPOLY "Save Your Token" campaign on Facebook from January 9 through February 5, 2013. Fans can visit Facebook.com/Monopoly to bid farewell to the iron and view additional MONOPOLY "Save Your Token" campaign content.

Related Links
TELUS Reports Results for First Quarter 2016TELUS Reports Results for First Quarter 2016
May 05, 2016
Emmis Announces Fourth Quarter and Full-Year EarningsEmmis Announces Fourth Quarter and Full-Year Earnings
May 05, 2016
TELUS Announces Baring Private Equity Asia to Acquire 35 Per Cent Stake in TELUS InternationalTELUS Announces Baring Private Equity Asia to Acquire 35 Per Cent Stake in TELUS International
May 05, 2016
NICE Reports $226 Million Non-GAAP Revenue and $0.81 Non-GAAP EPS for the First Quarter 2016NICE Reports $226 Million Non-GAAP Revenue and $0.81 Non-GAAP EPS for the First Quarter 2016
May 05, 2016
Cisco Declares Quarterly Cash Dividend Cisco Declares Quarterly Cash Dividend
November 18, 2015


About Author

   Subscribe to Author Alerts

GEEKS VIDEOS



Become a Fan, Follower & Subscriber

           Facebook Like Follow