MicroStrategy Hires Marcus Starke as Chief Marketing Officer
TYSONS CORNER, Va., April 22, 2014 /PRNewswire/ MicroStrategy Incorporated (MSTR), a leading worldwide provider of enterprise software platforms, today announced that Marcus Starke has been hired as the company's new Chief Marketing Officer. Starke comes to MicroStrategy with more than 25 years of marketing and general business experience, including senior leadership roles with some of the world's best-known software and media companies. Prior to joining MicroStrategy, Starke served as SAP's Senior Vice President of Worldwide Marketing & Communications Regions, where he oversaw all marketing strategy and execution and was a member of SAP's global leadership team. Immediately preceding his five year tenure at SAP, Starke was President and CEO (EMEA) of Wunderman, a division of the WPP Group.
"We are extremely pleased to have a recognized marketing innovator like Marcus join us at a very exciting time for the company," said Michael Saylor, CEO, MicroStrategy Incorporated. "Marcus brings global marketing expertise, not only from his time with SAP but also from leading marketing communications agencies. Marcus is a thought-leader who's passionate about innovation, and his track record as a disruptive force in strategy, marketing and communications couldn't be better suited to our plans to transform the market with our offerings. His hire represents the latest in a series of concrete steps that MicroStrategy has taken to enhance the customer experience and capture market share in the global market place."
"Telling the story of such an important global technology and innovation leader boasting thousands of successful customers, including hundreds of major global brands is a terrific opportunity," said Starke. "This is a pivotal time for MicroStrategy as it leads the market with the world's number #1 mobile BI platform, the leading cloud BI solution and what I believe is the most comprehensive analytics platform. There's also a powerful opportunity ahead in its new mobile identity and loyalty platforms. I am very excited about the opportunity to help customers significantly accelerate business innovation, simplify their businesses, and dramatically enhance the experience of their customers through the amazing technologies MicroStrategy has developed."
Earlier in his career, Starke served as the Chief Executive Officer and Chairman of Publicis Frankfurt. He also managed his own consulting and marketing agency. A strong advocate of "social business," in navigating the social media/social community landscape, Starke pens a widely-read blog and is a passionate proponent of customer engagement through world-class marketing and communications.