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LeapFrog Tops List of Best Selling Toys of 2012

Related: Toys
LeapFrog Tops List of Best Selling Toys of 2012

According to The NPD Group's Retail Tracking Service report, LeapFrog Enterprises, Inc. (NYSE: LF), the leader in educational entertainment for children, topped the 10 best-selling toys list in 2012 with its award-winning learning solutions. LeapFrog's #1 kid's tablets, the LeapPad Explorer and the LeapPad2, the popular LeapPad2 bundles and the Leapster Explorer educational software were among the top 10 toys sold in the U.S. In fact, LeapFrog had three of the top five sellers in the entire toy industry for 2012.

"We are thrilled that an educational entertainment company can have more products in the top 10 selling toys than any other company in the industry," said John Barbour, chief executive officer at LeapFrog. "Throughout the last 17 years, LeapFrog's learning solutions have consistently been recognized as world-class by parents, educators and industry experts. As the leader in educational entertainment, having four of our products in the top 10, and three in the top five, is a testament to our ongoing dedication and passion for making fun and engaging educational products that kids and parents love."

LeapFrog ranked as follows (in dollars)*:

  • Leapster Explorer Licensed Software Asst (#1)
  • LeapPad Explorer System Green (#3)
  • LeapPad2 Tablet System Green (#4)
  • LeapPad2 Special Hardware Plus Bundle Asst (#9)

*Source: The NPD Group / Retail Tracking Service

LeapPad Explorer (MSRP $79.99, for children ages 3-9), LeapPad2 (MSRP $99.99, for children ages 3-9) and the Leapster Explorer educational software (downloadable apps are MSRP $5.00 and up and game cartridges are MSRP $24.99, for children ages 3-9) are currently available at major retail locations and at www.leapfrog.com.

For more information visit www.leapfrog.com.

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