JumperCut, New Way to Make Crowdsourced Videos Launches Mobile App
JumperCut, a collaborative video platform that provides consumers and businesses with a new way of creating compelling crowdsourced videos, has just launched the JumperCut mobile application for creating collaborative videos with others. The free app is available for immediate download via the iTunes App Store (http://bit.ly/VE6q1N).
"Whether it's for something as casual and fun as making a movie with your friends, or competing with others across the globe to be part of a viral video, JumperCut is the first platform for making collaborative movies together," said Philip Marshall, Co-Founder and CEO of JumperCut. "JumperCut is also a great platform for businesses to reach out to their users, viewers and customers with challenges to participate in crowdsourced videos together. These early movers understand the power of having their biggest fans help spread their message and raise the visibility of their brand and their products on social media."
Unlike the growing number of social video applications that only allow users to add filters to their own videos, JumperCut creates a vibrant collaborative and social video workspace for multiple users using their mobile devices. Creators can outline simple instructions or elaborate screenplays, and even invite specific people to take part. Participants upload their takes and then the competitive part of the app takes over -- users work to be part of the most popular sequences, or JumperCuts, which they can share on Facebook, YouTube, or by email. As the number of participants grows, the possible combinations explode and only the best quality works rise to the top. And by generating fun and creative crowdsourced videos, and offering up prizes for users who make the most popular JumperCuts, businesses excite their own customers to take part. At a time when reaching customers is becoming more difficult due to the crowded media market and shortened attention spans, producing compelling video is increasingly valuable. According to a recent comScore study, consumer-sourced product videos were more effective in communicating key messages than professionally-sourced videos.
After users download the free JumperCut app, initially available for iPhone and iPad, users can get started creating projects and uploading videos with their friends in no time. JumperCut is at the convergence of social media, mobile video and collaboration technology. Gartner reports that phones with video capabilities will eclipse 1 billion users worldwide in 2013, and by 2016 these devices will drive 310 billion application downloads and $74 billion in revenue. According to mobile app analytics firm Flurry, video consumption through mobile apps increased by over 50 percent in 2012 alone.