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HootSuite Launches New Integration with Twitter's Promoted Products

February 20
2:34 2013
HootSuite Launches New Integration with Twitter's Promoted Products

Today, HootSuite launches a new Promoted Products integration for Twitter, bringing together the power of Twitter's Promoted Products with HootSuite, the world's leading social media management system. For the first time, both social media buyers and social media practitioners can now work together to simplify the workflow associated with buying Promoted Tweets - and quickly amplify these messages in real-time from HootSuite's dashboard. HootSuite customers can find more information and get started now.

Practitioners, including public relations professionals, community managers, and social media managers are now empowered to work hand-in-hand with social media buyers and paid media managers. Additionally, brands can unify their external digital and media agencies on HootSuite's secure platform, reducing the friction of launching high-performing, global Twitter campaigns.

HootSuite's new Twitter Promoted Products integration provides HootSuite's selected customers with:

  • Amplification of Owned Into Paid Media - Deploy and discover winning organic content and amplify through straightforward paid campaigning. Empower team members to assign Tweets to paid media managers for amplification.
  • Agency Collaboration - HootSuite's advanced role-based permissioning features allow advertising executives, media agencies, content producers, digital agencies and brands to connect, create and launch campaigns from a familiar, secure platform.
  • Real-time Social Campaigning - Authorize department leaders to amplify content as it happens, and reduce the number of requests channeled through the marketing department when individual messages deserve promotion.
  • Layered Social Media Reporting - Showcase in-dashboard analytics to decide which social media messages deserve amplification. Use data to create paid media strategies and elevate the impact of social media campaigns.

According to two recent BIA/Kelsey and eMarketer reports released this year, social advertising spend is expected to reach nearly $10 billion dollars by 2016 alone, and two-thirds of marketing executives are ramping up their budget for social advertising in 2013.

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