Haier Showcases A Full Line-up of Smart Appliances at CES
Haier, the world's number one major appliance brand, is putting its full range of smart home appliances solutions on display during CES 2013 in Las Vegas. Haier's smart appliances line-up includes its French Refrigerator, the world's first single-door double temperature zone wine cooler, a full line-up of smart TVs, and other innovative products, which all show Haier's innovative new smart features. In terms of TV products, Haier is exhibiting its new generation of smart TVs, which are characterized by their vision control, gesture control and face recognition features. "Smart control experience", "ultra high definition", and "cloud family" have become Haier TVs' remarkable innovation keywords.
In recent years, the development of smart TV technologies has spawned a variety of human-machine interaction modes. Gesture control, vision control, motion sensing control and other innovative technologies are more and more mature. As one of the TV industry's leaders, Haier launched the world's first "No-tail TV" at CES 2010, and it also launched the world's first human-machine interaction smart TV in 2011. In 2012, the debut of a virtually edgeless cloud TV (no frame TV) again led the innovation trend of the industry. This year, Haier's smart cloud TV has taken the entertainment and interaction of smart TV to a new level with its smart content, smart interaction and smart share.
As the best launching platform of new technologies and new products, CES provides Haier with a global stage to showcase the breadth of its product assortment and highlight key emerging technologies. Haier, has not only become the focus of CES, but also achieved rapid development in the global market.
According to a recent report by Euromonitor International (the global leader in consumer market strategy research), Haier has again ranked as the number one major appliance brand in the world with a 8.6% retail volume share in 2012, marking the fourth consecutive year Haier has been given this honor. In addition, most recent data indicates that overall sales of Haier products in the U.S. have increased by 22.2% on a year-on-year basis, with 59.9% growth in refrigeration appliances, 110.4% growth in home laundry appliances, and 12.1% growth in air conditioners. In Russia, the overall sale of Haier products has achieved a year-on-year increase of 23.3%. In Japan, the overall sale of Haier products has achieved a year-on-year increase of 28.2%.
"Haier's continuous focus on users' demands plays a significant role in maintaining stable development in overseas markets," said Mr. Li Pan , Director of Haier Overseas Markets. "Haier has set up five R&D teams in China, Asia, Europe, America and Australia. These teams can integrate global advantageous resources at full speed and provide users with high-quality smart appliance solutions," added Mr. Li.
Haier constantly explores a development strategy that meets the requirements of the times. Based on the characteristics of industrial development in the Internet era, Haier has explored and entered the fifth development stage, the network strategy phase. At this phase, Haier will further explore the "Win-win Mode of Individual-Goal Combination", and establish a platform-oriented enterprise. Therefore, Haier consolidates its global resources in R&D, manufacturing and marketing to create a customized home appliance solution for consumers.