BWW Geeks World

HP Announces New Digital Signage Players to Help Retailers Engage Customers

Related: Press Release, News
HP Announces New Digital Signage Players to Help Retailers Engage Customers

HP (NYSE:HPQ) has announced two new affordable media players that can be coupled with the company's digital signage displays to help retail and hospitality businesses bring stunning, informative, interactive digital experiences to clientele.

The new HP MP6 Digital Signage Player can be deployed by retailers to meet the most demanding dynamic content requirements. Using the latest Intel dual core processor and high-definition (HD) graphics, the HP MP6 can power digital mall or hotel directories. It also can Engage the shopper in an interactive brand experience when paired with a touch-enabled screen.

The new HP MP4 Digital Signage Player is HP's thinnest player, ideal for common signage implementations in retail or hospitality settings. The HP MP4 can display visually appealing brand-related content through static images or full-screen videos to improve the store experience. The HP MP4 features a 64-bit AMD processor with Radeon HD 6320 graphics, creating compelling promotional merchandising environments.

"Retailers want to incorporate innovative technologies to inform, Engage and attract customers to their stores but many still struggle with the complexity or cost," said Ray Carlin, vice president and general manager, Retail Solutions, HP. "HP's new media players and its full portfolio of signage solutions mean retailers of any size will be able to deploy affordable and compelling in-store signage."

The Omnichannel experience today
Retailers are using HP signage to appeal to new generations of online shoppers who enjoy browsing items or otherwise interacting with a store's brand. Retailers can enable a Seamless and engaging "omnichannel" environment by aligning the experience a customer has online with the one in the physical store. This might include a digital screen in the store that allows shoppers to access a wish list they created online.

Both the HP MP4 and HP MP6 players feature a streamlined Windows Embedded operating system, have high reliability and can be mounted on the back of a digital screen to maximize space.

Additional information is available at www.HP.com/go/digitalsignage.

Pricing and availability
The HP MP4 and MP6 players will be available in North America and Latin America (except Brazil) later this month. Pricing information is available from HP resellers.

About HP
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP is available at http://www.hp.com.

Related Links
International Construction Week 2014 in Co-operating with Ecobuild Southeast Asia 2014 Kicked off with a Grand Opening Ceremony by Ministry of Works, MalaysiaInternational Construction Week 2014 in Co-operating with Ecobuild Southeast Asia 2014 Kicked off with a Grand Opening Ceremony by Ministry of Works, Malaysia
September 19, 2014
Imprivata Survey of 335 U.S Hospitals Confirms that Rapid Adoption of Desktop Virtualization with Single Sign-On is Critical to SuccessImprivata Survey of 335 U.S Hospitals Confirms that Rapid Adoption of Desktop Virtualization with Single Sign-On is Critical to Success
September 19, 2014
NetApp Announces First Shipments of FlashRay Systems NetApp Announces First Shipments of FlashRay Systems
September 19, 2014
MEDISERV Prescribes Customer Service Excellence With InforMEDISERV Prescribes Customer Service Excellence With Infor
September 19, 2014
Online Trust Alliance Finds Majority of Retailers Are Enabling Consumers to Easily Opt Out of Email, 10 Percent Violating CAN-SPAM Online Trust Alliance Finds Majority of Retailers Are Enabling Consumers to Easily Opt Out of Email, 10 Percent Violating CAN-SPAM
September 19, 2014


About Author

Subscribe to Author Alerts