BWW Geeks World

GenArts Expanding Into Social Video with Vivoom Video Enhancer

Related: Social Video, News
GenArts Expanding Into Social Video with Vivoom Video EnhancerSocial Video with Vivoom Video Enhancer" align="left" hspace="10" width="300">

GenArts, Inc., the global leader in specialized visual effects software, today announced its entrance into the social video market with Vivoom-a simple but powerful video enhancer. Vivoom is designed to inspire social networkers to share the video they are capturing, some eight-billion-plus videos that went unshared last year. Vivoom lets anyone fix, style, and personalize from within social networking sites, blogs and video sharing sites. For the first time, everyone can make every video look measurably better, every time. Vivoom's enhancer will debut with its first partner, a major video-sharing site, shortly. A standalone application for web and mobile will be available this spring.

Vivoom makes everyone want to share the video they've already captured because it improves the quality of each video. Enabling consumers to improve quality is critical to unlocking social video: more than 80 percent of social networkers would share the video they take if they could easily make it look "good." Vivoom offers a fun and engaging experience that produces superior results, so people are more likely to share their video and viewers will watch it for longer.

"Making video look good is a really complex problem," says Katherine Hays, CEO of Vivoom. "But we've found that quality is absolutely critical for people to be willing to share the video they capture and for their friends and family to be excited to watch. Consumers can see the difference in quality and it matters. For video, there are two critical dimensions of quality: one is measurable and influences behavior; the other is highly subjective and dictated by personal style. For social video to take off, a solution needs to solve for both."

That seemingly small difference in quality has a dramatic effect on social video sharing. Today, the average person has nearly 20 videos on their phones that they have taken but never shared because they simply don't look good enough. Vivoom measurably improves the quality of these videos and motivates consumers to share them. After enhancing with Vivoom, more than 90% of consumers actually share the video they create and viewers watch those videos 20-40% longer. As a result, viewers are more likely to comment or "like" Vivoom videos, giving users the social payoff they want while inspiring a virtual cycle of video sharing.

GEEKS VIDEOS

STAGE TUBE: First Look at Second Episode of Telltale's GAME OF THRONESSTAGE TUBE: First Look at Second Episode of Telltale's GAME OF THRONES VIDEO: Watch President Obama's 2015 State of the Union Speech - LIVE!VIDEO: Watch President Obama's 2015 State of the Union Speech - LIVE! Video: YouTube Stars to Interview President Obama - And You Can Too!Video: YouTube Stars to Interview President Obama - And You Can Too! VIDEO: ELLEN Responds to Accusations of Having 'Gay Agenda'VIDEO: ELLEN Responds to Accusations of Having 'Gay Agenda' VIDEO: Google Jumping More into Education with Google ClassroomVIDEO: Google Jumping More into Education with Google Classroom VIDEO: Nintendo Shows Off New Nintendo 3DS XLVIDEO: Nintendo Shows Off New Nintendo 3DS XL VIDEO: Space Ship? No. D-Link Unveils ULTRA Performance Series of 11AC RoutersVIDEO: Space Ship? No. D-Link Unveils ULTRA Performance Series of 11AC Routers Video: D-Link Launches Industry's First Gigabit PowerLine Kits with MIMOVideo: D-Link Launches Industry's First Gigabit PowerLine Kits with MIMO VIDEO: LaCie Unveils Mirror Portable Hard Drive; Encased in Glass & Designed for LooksVIDEO: LaCie Unveils Mirror Portable Hard Drive; Encased in Glass & Designed for Looks VIDEO: Sneak Peek at the Angry Birds Christmas Special SANTAMENTAL MEVIDEO: Sneak Peek at the Angry Birds Christmas Special SANTAMENTAL ME STAGE TUBE: Samsung Canada Celebrates Launch of the NX1 with Short Film Starring Joseph Gordon LevittSTAGE TUBE: Samsung Canada Celebrates Launch of the NX1 with Short Film Starring Joseph Gordon Levitt VIDEO: Aidy Bryant Reaches 10,000 Tweets from Cut Sketch from Last Week's SNL; Watch Below!VIDEO: Aidy Bryant Reaches 10,000 Tweets from Cut Sketch from Last Week's SNL; Watch Below! Fully Restored Video: Craigslist 1996 Nissan Maxima CompletedFully Restored Video: Craigslist 1996 Nissan Maxima Completed VIDEO: CONAN Meets Digitzed Kevin Spacey in 'Call Of Duty: Advanced Warfare'VIDEO: CONAN Meets Digitzed Kevin Spacey in 'Call Of Duty: Advanced Warfare' VIDEO: It's Here! Starwood's Keyless Entry Launches Today!VIDEO: It's Here! Starwood's Keyless Entry Launches Today! New Video: Immigration Enforcement Needed to Counter Criminal and Terrorist ThreatsNew Video: Immigration Enforcement Needed to Counter Criminal and Terrorist Threats

Subscribe for News & Specials