EFT Source to Speak at BAI Payments Connect 2014

EFT Source to Speak at BAI Payments Connect 2014EFT Source, Inc., a provider of turnkey card programs and personalization services for ATM and debit cards for financial institutions, announced that it will participate in BAI Payments Connect's Innovation Demos on Tuesday, March 11, 2014 to showcase its Card@Once solution. The all-day event includes demonstrations of the payment industry's most cutting-edge technologies, including mobile and social, fraud and security, rewards and loyalty, and check technology.

Within the past few years, card-based transactions have increased significantly, replacing cash as the go-to method for consumers' transactions. However, the inconvenience of a lost or stolen card far outweighs the convenience of using the card itself. Traditionally, a new or replacement card can take up to two weeks to deliver, resulting in dissatisfaction for the cardholder and a loss for the financial institution.

Seeking to strengthen its commitment to timely fulfillment and customer service, EFT Source designed its patented instant issuance solution, Card@Once, to provide immediate delivery of debit, prepaid or reloadable cards on-site. With Card@Once, customers simply walk into a branch and, within seconds, receive a fully functioning, personalized payment card. When a customer requests a card, the data is securely transferred from the branch location to EFT Source. The data is immediately processed and converted into an encrypted print file that is returned to the branch electronically. Card@Once encodes the data and prints the card allowing the customer to walk away with a permanent, ready-to-use debit card.

“The ability to instantly issue cards is a crucial differentiator for financial institutions, transforming the branch into a super customer service center by providing cards within seconds – not weeks,” said Bill Dinker, president of EFT Source. “Though instant issue has been around for more than 15 years, our unique solution revolutionizes the implementation process; eliminating delays and complications by functioning as a software as a service. We look forward to presenting it at this year's BAI Payments Connect.”

About EFT Source Inc.

Established in 1977, EFT Source provides financial institutions with turnkey card programs and secure personalization of ATM and debit cards – from conceptual art to creative fulfillment services. Based in Nashville, Tenn., EFT Source also has a production facility in Colorado Springs, Colo., and a facility in Green Bay, Wis. that focuses on marketing and print services. For more information, visit www.eftsource.com.


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