Disney Parks Launches Official Vine Account With 'Vine Your Disney Side' User-Generated Video Contest
LAKE BUENA VISTA, Fla., Oct. 1, 2013 /PRNewswire/ Everyone has a Disney Side. It comes out when they let loose at a Disney Park, celebrate their inner pirate or princess, and meet Mickey Mouse again and again. Starting today, Disney Parks is giving social media-savvy theme park fans a new way to celebrate their Disney Side with the launch of an official Disney Parks Vine account, which will feature both original and user-generated video content.
Disney Parks will celebrate the account's launch with a "Vine Your Disney Side" contest that encourages Viners to create six-second films that celebrate their unique interest in Disney theme parks, characters and more. Starting today, Vine users who create videos that show their Disney Side can include the tag #DisneySideContest for a chance to appear on the Disney Parks' Vine account. Selected videos will begin appearing on the channel Oct. 7, with each featured filmmaker selected receiving $1,000. The creator of each video featured will also receive the chance to win a vacation to Disneyland Resort or the Walt Disney World Resort and a $10,000 commission to create a series of Disney Side videos.
"We're excited to announce our presence on Vine and believe this channel is a great fit considering the fun spirit of our parks and resorts, which serve as amazing locations for visual storytelling," said Christie Volastro, vice president of Global Digital Marketing for Disney Destinations. "We're looking forward to using this channel to showcase original Vine content and recognize Disney fans by sharing some of the most creative Disney Parks inspired user-generated content out there.
The Disney Parks Vine account adds to the company's stable of successful social media channels that reaches a global audience of 40 million Disney fans combined.