CBN Campus Media Goes Back to School with Blue Bite Partnership
LOS ANGELES, July 31, 2013 /PRNewswire-iReach/ Today, CBN Campus Media, the leading provider of media and marketing on college campuses, announced that the company will be partnering with Blue Bite, the Mobile Standard in Out-of-Home, to install multimedia advertising on 75 college campuses across the United States. This collaboration will extend target-based advertising on campuses into a new realm of mobile interaction for students.
Utilizing Blue Bite's proprietary mTAG, students can interact directly with static and digital media on college campuses via NFC, QR, Geofencing and SMS using their mobile phones and tablets. Upon tapping or scanning the mTAG, users will be directed to content and campaigns relevant to college students, including campus-specific information and announcements as well as marketing campaigns. Additionally, geo-fencing, a virtual mobile-targeting zone, will allow advertisers and content providers to target their audience and display user-specific campaigns based on the preferences of that student.
"The student demographic has been an important target for marketers and brands, however, it has been challenging from an execution standpoint due to the fragmentation and differences across the campuses," said Michael Doucet, VP at ZenithOptimedia. "The layer of mobile to marry and enhance traditional formats adds continuity to the campaigns and no longer leaves advertisers to solely broadcast the message to students; they are now enabled to have a conversation with them."
Through CBN Campus Media's expansion into multimedia marketing in over 900 locations on college campuses, advertisers will have exclusive and direct access to their target market, while providing students with valuable offers, content and information specific to their interests and the college demographic. These multimedia advertisements will be located in dorms, student unions, cafeterias and other highly populated locations on campuses to achieve maximum impact.
"We are very excited about our partnership with CBN Campus Media and support the forward-thinking extension of their network into mobile," said Mikhail Damiani, CEO and Co-founder of Blue Bite. "Students, a demographic particularly reliant upon mobile devices, are the perfect audience for multimedia messaging and communication."