BWW Geeks World

'Big Data = Big Business: Put Social Media Analytics Into Action,' Presented by Marketwired

June 26
4:38 2013
'Big Data = Big Business: Put Social Media Analytics Into Action,' Presented by Marketwired

TORONTO - Big data is a big buzzword in public relations circles today, but smart brands have learned to filter social media noise into actionable insights to better support their customer service, public relations and marketing efforts. At the 2013 Public Relations Society of America (PRSA) Digital Impact Conference, June 27-28 in New York City, Marketwired Vice President of Agency Sales and Service David Johnson will discuss how to turn this data into action during "Big Data = Big Business: Put Social Media Analytics into Action."

During the session, Johnson will share how brands can successfully sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights.

"For PR pros, success does not depend on having access to massive sets of data. It depends on having access to the right data," said Johnson. "It's critical for PR professionals to embrace the power that data brings to their jobs and for them to know how to find the specific information they need in order to make the best decisions for their clients or brand."

Marketwired is proud to co-present this year's PRSA Digital Impact Conference. Attendees can learn more about solutions for PR practitioners, social media monitoring tips and best practice, and to get a hands-on demo of the only integrated social communications platform, Marketwired Resonate.

About Marketwired:
Partnering with companies of all sizes from start-ups to Fortune 500 enterprises Marketwired is an innovative, social communications company offering best-in-class, global news distribution and reporting. Powered by Sysomos, Marketwired's products also provide state-of-the-art social media monitoring and analytics. This critical business intelligence provides instant and unlimited access to all social media conversations, allowing brands to see what's happening, why it's happening, and who's driving the conversations.

Marketwired is majority-owned by OMERS Private Equity (www.omerspe.com).

Related Links
Zedge to Present at the Joseph Gunnar & Co., LLC Pioneers 2016 ConferenceZedge to Present at the Joseph Gunnar & Co., LLC Pioneers 2016 Conference
May 04, 2016
Ultra Clean to present at the Jefferies 2016 Technology ConferenceUltra Clean to present at the Jefferies 2016 Technology Conference
May 04, 2016
Veeva to Release Fiscal 2017 First Quarter Results on May 26, 2016Veeva to Release Fiscal 2017 First Quarter Results on May 26, 2016
May 04, 2016
GCI Reports First Quarter 2016 Financial ResultsGCI Reports First Quarter 2016 Financial Results
May 04, 2016
Child Mind Institute Hosts 13th Annual Adam Katz Memorial Conversation With Whoopi GoldbergChild Mind Institute Hosts 13th Annual Adam Katz Memorial Conversation With Whoopi Goldberg
May 04, 2016


About Author

   Subscribe to Author Alerts

GEEKS VIDEOS



Become a Fan, Follower & Subscriber

           Facebook Like Follow