Are Online Retailers Ready for Showtime? Keynote to Measure Major US Retailers' Transaction Speeds Across Mobile, Laptop and Tablet from Black Friday Through Cyber Monda
Keynote is once again tracking critical mobile and web performance metrics for major US online retailers this holiday season. The importance of smooth sailing site performance during the critical holiday shopping season has grown exponentially in terms of direct impact on business performance.
In an industry first, Keynote is analyzing the consumer's purchasing journey across three screens. Keynote's special three screen online holiday shopping index measures transaction speeds, not just home pages, to see how fast consumers can purchase a common electronics item from each site, and compares the experience for customers shopping on either a smartphone, tablet or laptop.
With the recent problems around Healthcare.gov, attention has spiked around high-volume transaction sites. For the start of this year's holiday shopping season, Keynote will be watching whether Black Friday and Cyber Monday still matter, as stores start offering deals on Thanksgiving (Gray Thursday), and also if the dramatic increase in mobile shopping continues. Last year saw a 20% increase in mobile shopping putting increased pressure on the performance of mobile-optimized sites.
Major retailers Keynote is monitoring across three screens include:
There will be daily checks on Keynote's ‘first ever' three screen retail index from Friday through Tuesday and then Keynote will be available to the media for interviews all holiday season long to report data and insights gleaned from the index.
Keynote has also produced an infographic summarizing the mobile performance of leading online retail sites in 2013: http://www.keynote.com/images/keynote-web-perf-infographic.jpg
Media is encouraged to embed the infographic into media stories, either in advance of our coverage, or accompanying it:
<a href="http://www.keynote.com/Key_Ads/mobile-web-performance.html"><img src="http://www.keynote.com/images/keynote-web-perf-infographic.jpg" title="Mobile Web Performance: How Does Your Site Stack Up?" alt="Mobile Webperf Infographic" /></a>
To receive Keynote data and observations regarding the 2013 online holiday shopping season, or to request an interview, please contact Ann O'Leary firstname.lastname@example.org or Dan Berkowitz email@example.com.
Keynote is the global leader in Internet and mobile cloud testing & monitoring. The company maintains the world's largest on-demand performance monitoring and testing infrastructure for Web and mobile sites comprised of over 7,000 measurement computers and mobile devices in over 275 locations around the world that enable companies to continuously improve the online and mobile experience. Keynote currently collects over 700 million mobile and Web performance measurements daily and in 2012 was recognized by Forbes as “One of the Best 100 Companies in America” with under one billion in revenue. Known as ‘The Mobile and Internet Performance Authority,' Keynote offers three market-leading product platforms: