SNICKERS' Asks Fans 'Who Are You When You're Hungry?' For Chance At The Spotlight On YouTube And $50,000

By: Feb. 25, 2015
FOOD & WINE
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Who are you when you're hungry? If you have a good answer, you could star on YouTube for one day and win $50,000 from SNICKERS Brand.

After five years of proving "You're Not You When You're Hungry" with its award-winning global ad campaign, SNICKERS Brand is flipping the concept on its head, inviting fans to share who they are when they're hungry in the SNICKERS Brand 2015 "Who Are You?" Contest.

"Consumers and media have shown a lot of love for our 'You're Not You When You're Hungry' campaign because it's a theme that everyone can relate to," said Allison Miazga-Bedrick, Director, SNICKERS Brand. "We're excited to see all the hungry alter-egos our fans come up with, and which one America will vote as their favorite!"

U.S. fans can enter by uploading photos or videos, or by pulling content in from Facebook or Instagram now through April 17, 2015. More information on how to enter is available at Facebook.com/SNICKERS or SNICKERS.com. In addition, fans can check out the SNICKERS "Who Are You When You're Hungry?" meme generator at snickersmeme.com and share their hungry identity with the world using #eatasnickers.

SNICKERS Brand judges will select 10 finalists, and consumers will be asked to vote for their favorites online between May 11 and July 15, 2015. All finalists will receive a cash prize based on how they finish in the consumer voting. The winning content will take over the YouTube homepage* for a day, and its creator will receive $50,000.

Find the latest brand news on the official SNICKERS Facebook page (www.Facebook.com/SNICKERS) or official Twitter handle (@snickers).

About Mars, Incorporated

In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a "mutuality of benefits for all stakeholders" this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare PEDIGREE, ROYAL CANIN, WHISKAS, BANFIELD Pet Hospital, CESAR, SHEBA, DREAMIES and NUTRO; Chocolate M&M'S, SNICKERS, DOVE, GALAXY, MARS, MILKY WAY and TWIX; Wrigley DOUBLEMINT, EXTRA, ORBIT and 5 chewing gums, SKITTLES and STARBURST candies, and ALTOIDS and LIFESAVERS mints. Food UNCLE BEN'S, DOLMIO, EBLY, MASTERFOODS, SEEDS OF CHANGE and ROYCO; Drinks ALTERRA COFFEE ROASTERS, THE BRIGHT TEA COMPANY, KLIX and FLAVIA; Symbioscience COCOAVIA and WISDOM PANEL.

For more information, please visit www.mars.com. Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars, linkedin.com/company/mars.



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