MarketResearch.com: Natural and Organic Food and Beverages to Reach $86.7 Billion by 2019

WASHINGTON and NEW YORK and LONDON, Aug. 25, 2015 /PRNewswire/ The retail market for natural and organic food and beverages is expected to grow at a compound annual growth rate (CAGR) of 10.1 percent between 2014 and 2019. This will bring the annual sales of natural and organic foods and beverages up to $86.7 billion in 2019.

In order to tap into this growing market, Coca-Cola Co. has decided to invest $90 million for a nearly 30 percent stake in Suja Juice LLC last week. Other investors include Goldman Sachs, who invested a 20 percent stake at $60 million, bringing the value of Suja Juice to $300 million.

To learn more, visit this report: http://www.marketresearch.com/land/product.asp?productid=6057035&progid=87755

The decision for Coca-Cola to venture into the small but fast-growing niche market of organic, cold-pressed juices is influenced by a growing consumer desire for healthier drink options and Coca-Cola's need for product diversification. Suja Juice beverages include non-GMO ingredients and are created using high pressure instead of heat pasteurization to kill bacteria.

Coca-Cola has the option to purchase the entire company after three years. As more customers continue to scale back on soda purchases, revenue generated from healthier beverages will allow Coca-Cola to hold its place in the beverage market.

Other beverage leaders are seeking alternatives to less healthy drink options. Earlier this month, Pepsi announced its decision to eliminate aspartame from Diet Pepsi. To learn more, visit: http://hubs.ly/H015HCF0

The report on the Natural and Organic Food and Beverage market is also available on www.profound.com, where subscribers are able to purchase the individual sections, chapters, tables, or charts of a report they need without having to pay for the pieces they don't.

About MarketResearch.com
MarketResearch.com is the leading provider of global market intelligence products and services. With research reports from more than 720 top consulting and advisory firms, MarketResearch.com offers instant online access to the world's most extensive database of expert insights on global industries, companies, products, and trends. Moreover, MarketResearch.com's Research Specialists have in-depth knowledge of the publishers and the various types of reports in their respective industries and are ready to provide research assistance.

Follow us on LinkedIn https://www.linkedin.com/company/marketresearch
Like us on Facebookhttp://www.facebook.com/marketresearchdotcom
Follow us on Twitterhttp://www.twitter.com/marketresearch_

MarketResearch.com
240.747.7418
press@marketresearch.com

Logo - http://photos.prnewswire.com/prnh/20150819/259741LOGO

SOURCE MarketResearch.com