GODIVA Introduces New Limited Edition Gold Icons Collection

By: Mar. 22, 2017
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Just in time for spring, GODIVA, the renowned Belgian chocolatier, has reinvented iconic pieces from their wonderful line of chocolates. The GODIVA Gold Icons collection combines distinctive ingredient pairings with bursts of color. This limited edition collection makes holiday gift giving easy and sharing tasty confections with friends and family a pleasure.

The GODIVA Chef chocolatiers Jean Apostolou and Ilse Wilmots created the New Gold Icons Collection after exploring culinary trends for recipe inspiration. "We were deeply inspired by the boundary-pushing ingredient pairings that are prominent in the modern culinary sphere," said Chef Jean. "It was an exciting challenge to create these experimental flavors, while still honoring the heritage of GODIVA's iconic pieces," added Chef Ilse.

With springtime colors hues of pink, peach and yellow, the new pieces include avant-garde flavors like lemon olive oil, passion fruit and pink pepper, and mango. These flavors are complemented by traditional offerings like ginger, aromatic black tea, and sweet Madagascan vanilla, encased in premium milk or dark Belgian chocolate.

"Following the 90th anniversary of the brand, we're excited to continue the momentum with the debut of the Gold Icons collection. This is a perfect example of how GODIVA's culinary expertise and signature style can lead to a bold, savory collection that celebrates our heritage," explains Nagisa Manabe, Head of Marketing and Innovation for North America.

The packaging features a shimmering gold paper that serves as a reminder of the brand heritage, craftsmanship and expertise. The green ribbon and colorful box frame hint at the vibrancy of the pieces and the beauty of the season.

For the past ninety years, GODIVA has led the chocolate category through its pioneering innovation and impressive culinary artistry. GODIVA's heritage has been rooted in its founding family's skilled craftsmanship and passion for chocolate for the past 90 years, a craftsmanship which is upheld today by GODIVA's five Belgian- trained chef chocolatiers. Founded in a home-atelier in Brussels, GODIVA now has over 600 owned boutiques and is present in more than 100 countries around the world, from Europe to Asia, from North America to the Middle East.

The Gold Icons collection is now available in U.S. stores and GODIVA.com in boxes of 9-pc ($20) and 18-pc ($36). Follow GODIVA on social media @GODIVA brand's as they continue to celebrate the launch of the new collection. The Gold Icons collection can be purchased at any of the brand's gift boutiques, in select retail stores, and online at www.godiva.com.

Photo Credit: Courtesy of GODIVA



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