BYOC is B-A-C-K at 7-Eleven

Bring us your jars, your pails, your ladles and punchbowls yearning to be filled with your favorite Slurpee drink. The much-anticipated "Bring Your Own Cup" (BYOC) Day is back at 7-Eleven stores to kick off the 2017 Slurpee season.

Slurpee fans can fill any "cup" or containers that can be used as cups with Slurpee deliciousness at participating 7-Eleven stores Friday, May 19, and Saturday, May 20, from 11 a.m. to 7 p.m. It's just in time to try the latest limited-time frozen flavors Cinnamon-flavored Pepsi Fire with a mouth-tingling finish, Lemonade made with real fruit juice or sugar-free Slurpee Lite Watermelon Lime with all natural flavors.

The cost to fill any "cup" of choice, regardless of size, is $1.50, the price of an average medium Slurpee drink. All cups must be leak-proof, safe, sanitary... and fit upright within the in-store BYOC display cutout, which is about 10 inches in diameter. Sorry, trash cans, kitchen sinks and inflatable swimming pools are not eligible.

7-Eleven is getting into the BYOC game this year with its own collossal collectible cup, shaped like a blender and refillable. Thirsty customers who show up without an oversized cup can purchase the 50-ounce blender cup for $5.99. The new Ultimate Slurp Straw is more than twice as big as a regular straw and supports a Brainfreeze waiting to happen. Suggested retail price $0.99.

"Every year, BYOC gets bigger, and customers get more creative," said Laura Gordon, 7-Eleven vice president of marketing and brand innovation. "Year-round, people show their personality through their striped and swirled Slurpee selections. On BYOCup Day, fans can customize their slurping experience even more by filling their own cup of their choice and sharing their crazy creations on social media."

Part of the fun is capturing the Slurpee experience with photos and sharing it on social media. To encourage social media participation, 7-Eleven is using the hashtag #BYOCupDay so Slurpee fans can share their creative, colorful cups on Twitter, Facebook and Instagram. Snapchat users can follow REALLYSLURPEE for updates on BYOC. A special BYOCup Day geo-filter, available only at 7-Eleven stores May 19 and 20, adds an extra splash of color to snaps of the Slurpee fans unofficially competing for most unusual cup honors. For more information, visit https://www.7-eleven.com/slurpee.

7-Eleven's BYOCup Day is a worldwide phenomenon. Besides the United States, 7-Eleven stores in Australia, Canada, the Philippines and Malaysia have held BYOCup Days.

About 7-Eleven, Inc.

7-Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based inIrving,Texas, 7-Eleven operates, franchises or licenses more than 62,000 stores in 17 countries, including 10,900 inNorth America. Known for its iconic brands such as Slurpee , Big Bite and Big Gulp , 7-Eleven has expanded into high-quality salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings, cheeseburgers and hot chicken sandwiches. 7-Eleven offers customers industry-leading private brand products under the 7-Select brand including healthy options, decadent treats and everyday favorites, at an outstanding value. Customers also count on 7-Eleven for payment services, self-service lockers and other convenient services. Find out more online atwww.7-Eleven.com, via the 7Rewards customer loyalty platform on the 7-Eleven mobile app, or on social media atFacebook,TwitterandInstagram.

SOURCE 7-Eleven, Inc.