BWW Preview: ZINBURGER opens 4th Location in Morris Plains New Jersey

If you haven't discovered Zinburger Wine & Burger Bar yet, now is the time. This upscale burger restaurant is a favorite in the Garden State and offers gourmet burgers combined with perfectly paired wine selections. Zinburger will open its fourth New Jersey location, and the brand's largest on Tuesday, October 6th at 1900 State Route 10 in Morris Plains.

The Morris Plains restaurant will feature Zinburger's first test kitchen where executive chefs will work on menu development, test new technology, create training videos and hold conferences for General Managers and chefs.

The Morris Plains location also features a private dining room, which seats up to 32 and an additional 21 on the private patio. The private dining room and patio will allow Zinburger to host holiday parties, sporting event parties, weddings and business lunches for larger groups.

Since opening the East Coast's first Zinburger in Clifton, New Jersey nearly five years ago to stellar reviews and packed crowds, Zinburger has developed a fanatical customer following who enjoy made-to-order gourmet burgers, hand-dipped shakes and floats, decadent pies and 23 wine varieties.

During the grand opening week, Zinburger will be selling a limited edition VIP Gold Package for $100 with all proceeds benefiting the Big Brothers Big Sisters of Northern NJ, an organization that builds self-esteem and brings quality mentoring to children throughout northern New Jersey.

For a $100 donation, guests will receive a $100 Zinburger gift card and a Zinburger VIP Gold Card, which entitles the guest to top of the wait list status plus half price bottles of wine for the next six months.

"We are thrilled for the opportunity to work with organizations like Zinburger that place a strong value on supporting the community they work in," said Lori Konya, Chief Executive Officer, Big Brothers Big Sisters on Northern NJ. "We welcome Zinburger to our community and believe in supporting those who support our mission."

All the gourmet burgers at Zinburger are scratch-made and cooked to order on a griddle in their own juices. The Certified Angus Beef and American-style Kobe Beef are ground fresh twice a day. Signature burgers include the Zinburger (with Manchego Cheese & Zinfandel Braised Onions) and the Kobe Burger (with Vermont Cheddar & Wild Mushrooms).

Zinburger's décor is sleek, contemporary, upbeat and playful featuring rich wood and earth tones and stylish, comfortable seating. The 8,633-square foot restaurant features 16 high definition televisions located throughout the restaurant and bar with a seating capacity of 286. Zinburger also features a huge patio with a fire pit, lounge seating and dining tables.

Zinburger offers a full bar with cocktails, 24 beer selections including 16 on tap and a wine menu that includes 23 varieties affordably priced from $5.50 to $12.50 a glass.

On Wednesdays, guests can enjoy half-price bottles of wine. Happy Hour, weekdays from 3-6 pm, features discounts on beer and cocktails, $5 Plain and Simple Burger, and half-price sides including Double Truffle Fries, Zucchini Fries, Sweet Potato Fries and Hand-cut Fries.

In addition to gourmet burgers, Zinburger also offers a Turkey Burger, Turkey Sloppy Joe, Ahi Burger, Veggie Burger, two chicken sandwiches and five hearty salads. A dessert menu features old fashioned, hand-dipped shakes, floats and malts as well as banana cream and chocolate cream pies.

Zinburger in Morris Plains is the concept's 11th East Coast location. It is located at 1900 State Route 10, Morris Plains, NJ 07950. Operating hours are Sunday through Thursday from 11:00 am to 10:00 pm and Friday and Saturday from 11:00 am to 11:00.

For more information, call 973-998-9766 or visit http://www.zinburgereast.com/.

About The Briad Group®

The Briad Group is headquartered in Livingston, N.J. and is one of the fastest growing hospitality companies in the U.S. The Briad Group's entities are: licensed franchisees for Wendy's, TGI Fridays™, Marriott, Hilton and a licensee for Zinburger Wine & Burger Bar. The Briad Group is one of the largest TGI Friday's franchisees in the U.S.

The Briad Group has a licensing agreement with Fox Restaurant Concepts to expand Zinburger and has the rights to develop Zinburger in all 23 states east of the Mississippi. Currently, Zinburger has locations in Clifton, NJ, Paramus, NJ, Cherry Hill, NJ, Nanuet, NY Huntington Station, NY, Durham, NC, Charlottesville, VA, Atlanta, GA, Sunrise, FL and Boca, FL.

Big Brothers Big Sisters Mission

Big Brothers Big Sisters' mission is to help children reach their potential through professionally supported, one-to-one relationships with carefully screened, trained, supervised mentors.

Photo Credit: Courtesy of Zinburger