Matt Voltoline Rejoins Hawkeye as Managing Director of the Sports and Experiential Practice
DALLAS, Nov. 5, 2013 /PRNewswire/ hawkeye, an independent experiential agency based in Dallas, today announced Matt Voltoline has rejoined the agency as managing director of the sports and experiential practice. Most recently, Voltoline was with Red Bull North America for three years, where he led field and brand marketing efforts.
At hawkeye, Voltoline will share joint responsibility with Managing Director Amanda Forgason Dempsey for the growing sports and experiential practice, including clients Michelob ULTRA, Men's Health and The North Face, among others.
According to Steve Dapper, chairman and founder of hawkeye, Voltoline previously played a key role in establishing the agency's sports and experiential practice, which creates and manages some of the world's premier races and endurance programs on behalf of leading brands. His return to co-direct with Forgason Dempsey reinforces hawkeye's strategic plans for aggressive expansion of the thriving specialty group.
"Matt's return is instrumental to the success formula for taking our growing sports and experiential practice to the next level," Dapper said. "He and Amanda are both strong leaders, complement each other's talents, work well together, and excel at creating authentic brand experiences that result in loyal advocates for brands. Matt's passion for endurance sports, be it ultra-marathon, cyclo-cross or triathlon, is a valued asset."
Voltoline's 18-year career also includes experience with other world-class organizations, including General Electric and Cadbury. He has contributed to the success of challenger brands, such as PowerBar and Nantucket Nectars.
"It's fantastic to be back at hawkeye, where my leadership skills and background in the endurance & fitness space can be effectively leveraged," Voltoline said. "I'm ready to help shape the future of the industry's sports and experiential."
hawkeye is a leading independent marketing agency. Operating from 12 offices around the world, hawkeye serves many of the world's leading B2B and B2C companies. The agency leverages strategic insights and analytics to develop ideas that drive brand affinity and business success through digital, social, mobile, direct, event and channel marketing activities. For more information about hawkeye, please visit hawkeyeww.com.