DietBetter Introduces The Transformer Weight Loss Game

NEWS FACTS:

  • DietBetter has developed a new way to lose weight called Social Dieting.
  • "The Transformer" is a new dietbetting game where players have six months to lose ten percent of their starting weight, with money on the line.
  • Players all bet into the pot at the beginning and win money as they reach their weight-loss goals.

DietBetter, a company pioneering a new social approach to weight loss, recently released its new game, The Transformer, where players commit to lose ten percent of their starting weight in six months, with money on the line. Just in time for January, The Transformer gives players tangible motivation for sticking to their New Years' resolutions in the form of monthly cash prizes as well as a final jackpot at the end. There are also weekly consistency prizes for players who weigh-in regularly.

"We call this game The Transformer because it's not a quick fix. It's about transforming your life through behavior change," said Jamie Rosen, the Founder & CEO of DietBetter. "We've had a phenomenal response from our 4-week Kickstarter game but our players were asking us for a more gradual version that could help them reach their long-term weight-loss goals at a more sustainable pace. We're delighted to see that our first Transformer game was our biggest ever, with over $300,000 in the pot."

Financial incentives have been shown to help people lose weight and keep it off. When participants in a recent Mayo Clinic study were offered a chance to win $20 a month, 62 percent completed the challenge, dropping an average of nine pounds. Without financial incentives, only 26 percent followed through, and lost just two pounds on average.

DietBet's initial four-week game, The Kickstarter, has been similarly successful. With over 100,000 players since its launch in January of 2013, over 96 percent have lost weight, with winners dropping over nine pounds a month on average.




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