Boulder's Adventure Fit Celebrates 10 Years
Adventure Fit, an event marketing company that specialized in creating one-of-a-kind events for brands wanting to connect with their customers in a meaningful and memorable way, celebrates ten years in Boulder in September. The company moved to Boulder from Austin in 2005 in order to put down roots in a community that shares its passion for fitness and adventure. As it turns out, setting up shop within Boulder's lifestyle-oriented community has been instrumental to the company's growth and success.
Since moving to Boulder, Adventure Fit has been hired by national brands including New Belgium Brewing, Subaru of America, SHAPE Magazine, MEN'S FITNESS Magazine, and Oskar Blues Brewing to create unique active events. In addition, it has created partnerships with countless other lifestyle brands, including Osprey, KEEN Footwear, LUNA Bar, CLIF Bar, Columbia, Birkenstock and others.
"We specialize in developing custom event programs for brands that want to reach an active customer. Being based in Boulder allows to us to have our finger on the pulse of the industries that mean the most to us. It's a mecca for bikes, running, beer and outdoor adventure", explains Josh Kravetz, Adventure Fit's President.
Whether producing running, cycling, obstacle runs, or beer festivals, Adventure Fit events have a common theme: they are all geared towards fun, fitness, and sustainability. Adventure Fit's strategies for their clients have led to sold out products, magazine cover stories, huge product launches, and most importantly - developed lasting relationships with customers.
"We've loved working with Josh and his team over the years and know we can count on Adventure Fit to deliver a unique strategy that's custom designed around our marketing objectives. At the end of the day, they've created exceptional events that our customers love, that we love to be a part of, and that truly tell our brand story," explains Meredith Giske, National Director of Field Marketing.
Adventure Fit's key to success stems from the company's ability to truly identify with its clients' goals and manifest them in a way that is impactful.
Once the event concept is developed, Adventure Fit manages all the moving parts, including venue procurement, website development, registration management, staffing, permitting, marketing, sponsorships, activations, logistics, and a post event reporting. This all-in approach offers unrivaled convenience and simplicity for companies looking to connect with customers in nontraditional ways.