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Lancome and Delsey Continue Their Partnership Lancome and Delsey Continue Their Partnership
by BWW News Desk - May 07, 2015

DELSEY, www.delsey.com, the iconic French luggage brand known for blending timeless quality and audacious design, is partnering with Lancôme, the luxury beauty brand that is part of the L'Oreal group, for the second year in a row. Their complimentary points-based loyalty program Lancôme Elite Reward... (more...)
Revlon Acquires CBBeauty and SAS & Company Revlon Acquires CBBeauty and SAS & Company
by BWW News Desk - May 01, 2015

Revlon, Inc. announced that it has acquired CBBeauty. Founded by Corrado Brondi in 2011, CBBeauty is a global fragrance management company based in the U.K. The acquisition also included the U.K. distributor, SAS & Company.... (more...)
Almay Celebrates the True Spirit of American Beauty Almay Celebrates the True Spirit of American Beauty
by BWW News Desk - April 21, 2015

Almay announced its collaboration with the USO, the only military non-profit organization that has supported our troops and families for more than 70 years. Almay will honor the women of the U.S. military and our veterans, and focus on our troops as they transition from service back to their communi... (more...)
Revlon Debuts LOVE IS ON Pop-up Shop Revlon Debuts LOVE IS ON Pop-up Shop
by BWW News Desk - April 09, 2015

Make a special date with Revlon as the Revlon LOVE IS ON Pop-up Shop brings its unique beauty experience to select cities across the U.S. Revlon is taking the LOVE IS ON movement on the road with the Revlon LOVE IS ON Pop-up Shop, providing fans of Revlon a wide array of personalized makeup servic... (more...)
Kohl's Partners with Bliss In Effort to Expand Beauty Kohl's Partners with Bliss In Effort to Expand Beauty
by BWW News Desk - February 25, 2015

Kohl's Department Stores announced the launch of Bliss, a prestige spa-orientated skincare and well-being brand, as the company further establishes itself as a go-to beauty destination. Bliss is one of many trusted brands to join Kohl's expanding portfolio of beauty offerings that includes LORAC, Pü... (more...)
Four Natural Hair Lines Joining Target Four Natural Hair Lines Joining Target
by BWW News Desk - February 25, 2015

This March, Target is upping its natural beauty game through the introduction of four new natural hair care brands. Free of harmful chemicals and full of nutrient-rich, restorative and plant-based ingredients, ATTITUDE, Renpure, SoapBox and SoCozy offer Target guests and their families more than 30 ... (more...)
Guerlain Opened New Make-Up Production Facility “La Ruche” Guerlain Opened New Make-Up Production Facility “La Ruche”
by BWW News Desk - February 11, 2015

Manuel Valls, the French Prime Minister, Bernard Arnault, President and CEO of the LVMH group, and Laurent Boillot, President and CEO of Guerlain, opened Guerlain's new skincare and make-up production facility, 'La Ruche', in Chartres. Following the inauguration of LVMH's Fragrance and Cosmetics Res... (more...)
Revlon Names New Chief Marketing Officer Revlon Names New Chief Marketing Officer
by BWW News Desk - February 10, 2015

Revlon announced that Benjamin Karsch is joining the company as Executive Vice President, Chief Marketing Officer, Revlon Consumer.... (more...)
Murad Debuts New Innovative Anti-Aging Lip Serum Murad Debuts New Innovative Anti-Aging Lip Serum
by BWW News Desk - February 05, 2015

Murad, Inc., the skincare brand synonymous with high-performance, science-based products, announced the debut of Rapid Collagen Infusion for Lips, a fast-acting, lightweight serum that instantly improves smoothness and texture* without aggressive exfoliation or irritation. This patented formula rest... (more...)
Macy's Buys Beauty Retailer Bluemercury Macy's Buys Beauty Retailer Bluemercury
by BWW News Desk - February 03, 2015

Macy's, Inc. announced it has signed an agreement to acquire Bluemercury, Inc., widely recognized as America's largest and fastest-growing luxury beauty products and spa services retailer, for $210 million in cash. The transaction is expected to be completed in Macy's, Inc.'s fiscal first quarter (w... (more...)
Murad Debuts Youth Builder Bodycare Products Murad Debuts Youth Builder Bodycare Products
by BWW News Desk - January 29, 2015

Murad, Inc., the skincare brand synonymous with high-performance, science-based products, announced the debut of Youth Builder Bodycare, a new family of transformative body treatments that address the most prevalent body-aging concerns including uneven skin tone and texture, loss of elasticity and f... (more...)
Brooke Burke Set to Team Up with Aquaphor Brooke Burke Set to Team Up with Aquaphor
by BWW News Desk - December 17, 2014

Aquaphor, a Beiersdorf brand, announced its partnership with actress, TV host, entrepreneur, fashion designer and celebrity mom, Brooke Burke. To unveil some of her favorite and surprising uses, Brooke is collaborating with the brand to produce original video content on her popular YouTube channel, ... (more...)
European Wax Center Breaking Growth Records European Wax Center Breaking Growth Records
by BWW News Desk - November 19, 2014

David Coba, CEO and co-founder of the beauty and waxing industry leader, European Wax Center (EWC) announced projected growth of more than 45 percent for 2014. With 658 franchises nationwide, 121 of which were signed this year alone, EWC is the absolute brand leader in the beauty waxing services cat... (more...)
LOVE IS ON in Revlon Global Brand Re-launch LOVE IS ON in Revlon Global Brand Re-launch
by BWW News Desk - November 18, 2014

Revlon, the iconic cosmetics company, unveiled REVLON LOVE IS ON, the re-launch of the brand and its first global tag line in over a decade. More than a marketing campaign, the Revlon brand is dedicating itself to inspiring love and connecting with people around the world on an emotional level. This... (more...)
Kendall Jenner is the New Face of Estee Lauder Kendall Jenner is the New Face of Estee Lauder
by BWW News Desk - November 17, 2014

The Estée Lauder brand announced that it has signed Kendall Jenner, fashion's new breakout star and social media sensation. Kendall will appear in digital, TV and print advertising campaigns and play an active role in creating social media content that will live on Estée Lauder's channels as well as... (more...)
Just How Bad is Air Pollution for Your Skin? Just How Bad is Air Pollution for Your Skin?
by BWW News Desk - November 13, 2014

Olay and leading dermatologists revealed for the first time new unexpected insights into the impact of air pollution on skin health.... (more...)
Birchbox Expands to Canada Birchbox Expands to Canada
by BWW News Desk - November 13, 2014

Birchbox, the leading beauty company for men and women, today is launching Canada-wide to mark the sixth country the company has expanded to since launching in the U.S. in September 2010. With data and insights gleaned from the success of the other four international markets Birchbox has penetrated ... (more...)
Murad Skincare Opens First Los Angeles Store Murad Skincare Opens First Los Angeles Store
by BWW News Desk - November 07, 2014

Murad, Inc., the skincare brand founded by Howard Murad, M.D., FAAD, that is synonymous with high-performance, science-based products celebrated the opening of the company's first official stand-alone retail boutique. The 1,500 square-foot storefront, located on the famed West 3rd Street in Los Ange... (more...)
Kohl's Rings in the Holidays this Year in a Big Way Kohl's Rings in the Holidays this Year in a Big Way
by BWW News Desk - October 30, 2014

Kohl's Department Stores announced it will open its doors at 6 p.m. on Thanksgiving Day, giving customers more time than ever before to shop for top brands, exclusive products and amazing holiday gifts. Kohl's will inspire customers with a huge assortment of the season's most-wanted gifts and stocki... (more...)
Olay Debuts First Campaign Starring Katie Holmes Olay Debuts First Campaign Starring Katie Holmes
by BWW News Desk - October 15, 2014

Olay unveiled its newest global advertising campaign, the first of a series starring Olay Global Brand Ambassador, actress Katie Holmes. In a recent survey, Olay uncovered that a majority of women in the US feel it is never okay to settle. Created in partnership with Saatchi & Saatchi New York, Holm... (more...)
Bloomingdale's Open New Stanford, CA Store Bloomingdale's Open New Stanford, CA Store
by BWW News Desk - October 15, 2014

Bloomingdale's new Stanford store in Palo Alto, CA, opened on Oct. 10, 2014. This location will anchor the Stanford Shopping Center at the northeast side of the mall as part of a multi-phase renovation of the shopping center.... (more...)
Murad Partners with City of Hope Raise Funds for Women's Cancers Prevention Murad Partners with City of Hope Raise Funds for Women's Cancers Prevention
by BWW News Desk - October 06, 2014

For the fourth consecutive year, Murad, Inc. announced the company's observance of Breast Cancer Awareness Month through a continued partnership with City of Hope, one of the nation's leading research, treatment and education centers for cancer and other life-threatening diseases. Murad will be runn... (more...)
Tata Harper Wins Their Second Allure Best of Beauty Award Tata Harper Wins Their Second Allure Best of Beauty Award
by BWW News Desk - September 22, 2014

Tata Harper, 100% Natural and Nontoxic skincare brand, announced their second Allure Best of Beauty Award win; this year taking home the 'Best Natural Wonder' for the Concentrated Brightening Serum, a targeted antiaging treatment for skin discoloration and hyperpigmentation. The Allure team announce... (more...)
Elizabeth Arden Red Door Spa Teams Up With Battle of the Strands Elizabeth Arden Red Door Spa Teams Up With Battle of the Strands
by BWW News Desk - September 03, 2014

Elizabeth Arden Red Door Spa, a leading North American day spa operator and globally recognized spa brand, is announced their partnership with Battle of the Strands, the international competition that challenges top salon teams from the U.S. and around the globe to create the best fantasy designs in... (more...)
Murad Skincare Turns 25 and Opens First Flagship Store Murad Skincare Turns 25 and Opens First Flagship Store
by BWW News Desk - September 03, 2014

Murad, Inc., the skincare brand founded by Howard Murad, M.D., FAAD, that is synonymous with high-performance, science-based products, announced today its plans to open the company's first official stand-alone retail boutique. The freestanding store, which will serve as Murad's Global Flagship retai... (more...)



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