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INTERMIX FASHION COVERAGE

 
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Piperlime to Shutter Piperlime to Shutter
by BWW News Desk - January 27, 2015

Gap Inc. announced the decision to close its Piperlime brand, including the online platform and single store in New York, by the end of the first quarter of fiscal year 2015.... (more...)
Parker Names New President Parker Names New President
by BWW News Desk - December 12, 2014

Suzanne Silverstein has been named the new president of popular contemporary brand Parker. One of the cofounders, Howard Highman, will move into the role of vice president from ceo. WWD reported that the other cofounders, Laurieanne Gilner and Derek Farrar, will remain as lead designer and product... (more...)
Gap Launches Holiday Getaway Contest for Black Friday Shoppers Gap Launches Holiday Getaway Contest for Black Friday Shoppers
by BWW News Desk - November 26, 2014

This Black Friday, Gap, the iconic American clothing brand, is giving shoppers the chance to win an all-expense paid dream escape to the country's most stylish and iconic locations New York, Las Vegas, Miami, Chicago or Disney World. The 'Gap Getaway' contest allows shoppers to earn a ballot for eve... (more...)
Gap Brand Surpasses 100 Stores in Far East Gap Brand Surpasses 100 Stores in Far East
by BWW News Desk - November 05, 2014

Gap Inc. reported that it will surpass 100 Gap branded stores across mainland China, Hong Kong and Taiwan on November 8 when the brand's first store opens in Guangzhou. The milestone - reached less than four years after the first Gap store debuted in 2010 - includes Gap and Gap Outlet stores.... (more...)
Gap Inc. To Open First Old Navy Stores in the Middle East Gap Inc. To Open First Old Navy Stores in the Middle East
by BWW News Desk - October 23, 2014

Gap Inc. announced it has signed agreements to open Old Navy stores in six Middle Eastern countries with franchisees Fawaz A. Alhokair & Co. and Azadea beginning Spring 2015. The first markets include U.A.E., Kuwait, Qatar and Saudi Arabia.... (more...)
GapKids Debuts kate spade new york and Jack Spade Collection GapKids Debuts kate spade new york and Jack Spade Collection
by BWW News Desk - October 21, 2014

Gap has launched kate spade new york and Jack Spade for GapKids, a limited-edition girls' and boys' apparel and accessories collection for Holiday 2014. This marks kate spade new york and Jack Spade's first foray into childrenswear as well as the first time the Kate Spade & Company brands will partn... (more...)
Gap Inc. Extending International Presence to India Gap Inc. Extending International Presence to India
by BWW News Desk - August 22, 2014

Gap Inc. announced plans to enter India through franchise-operated Gap brand stores in 2015. Gap is partnering with Arvind Lifestyle Brand Limited, a subsidiary of Arvind Limited, which is one of India's largest textile companies. The first stores are expected to open in India's two largest cities -... (more...)
Gap's Fall Campaign Is All About Individuality Gap's Fall Campaign Is All About Individuality
by BWW News Desk - August 19, 2014

Gap, the iconic American clothing brand, revealed the first chapter of its new fall campaign which celebrates the individuality and authenticity of personal style by questioning what it means to Dress Normal.... (more...)
Gap Inc. Announced New Creative Director and Executive VP of Design for Banana Republic Gap Inc. Announced New Creative Director and Executive VP of Design for Banana Republic
by BWW News Desk - April 15, 2014

Gap Inc. announced that Banana Republic has named Marissa Webb as Creative Director and Executive Vice President of Design, effective April 28. She will be responsible for guiding the brand's overall creative direction, as well as leading global product design for Banana Republic Women's, Men's, and... (more...)
Gap Inc. Opens First-Ever Franchise Old Navy Store Gap Inc. Opens First-Ever Franchise Old Navy Store
by BWW News Desk - March 18, 2014

Gap Inc. announced its plans to open five franchise-operated Old Navy stores in the Philippines in 2014, an important pillar of the company's international growth strategy for the brand. The first two Old Navy stores will open in Manila in March and there are plans to open three more stores in the s... (more...)
Gap Debuts 'Lived-In' Spring Campaign Gap Debuts 'Lived-In' Spring Campaign
by BWW News Desk - February 19, 2014

'Lived-In,' Gap's global marketing campaign celebrates an authentic attitude, also captured in the brand's spring product collection featuring a modern and youthful interpretation of classic, casual styles.... (more...)
Give Love and Get Love With Gap for The Holidays Give Love and Get Love With Gap for The Holidays
by BWW News Desk - November 18, 2013

Gap's global marketing campaign, 'Make Love' focuses on giving and spreading love, hope and joy this holiday season. The campaign continues to build upon the idea of getting back to what matters most, which Gap introduced earlier this fall with its 'Back to Blue' campaign.... (more...)
Gap Launches Second Collection With GQ's Four Best Menswear Designers Gap Launches Second Collection With GQ's Four Best Menswear Designers
by BWW News Desk - September 24, 2013

Today, Gap introduces the brand's second exclusive menswear collection designed by GQ's four Best New Menswear Designers in America for 2013. Following last year's successful collaboration, this year's line, which ranges from accessories to outerwear, showcases each rising designer's signature spin ... (more...)
Jessica Alba is Piperlime's Newest New Guest Editor Jessica Alba is Piperlime's Newest New Guest Editor
by BWW News Desk - September 03, 2013

Piperlime, the online shop known for the freshest styles in fashion, continues to grow its widely successful Guest Editor Program. Jessica Alba is the latest to join Piperlime Guest Editors Rachel Zoe and Olivia Palermo to launch the Fall 2013 season.... (more...)
Gap Inc. Plans First Franchise Old Navy Store in the Philippines Gap Inc. Plans First Franchise Old Navy Store in the Philippines
by BWW News Desk - September 03, 2013

Gap Inc. announced it will open its first franchise-operated Old Navy stores in the Philippines in 2014. Earlier this year, the company announced its plans to begin franchising Old Navy stores internationally.... (more...)
Gap Launches 'Back To Blue' Gap Launches 'Back To Blue'
by BWW News Desk - August 12, 2013

Launching today, Gap's fall global marketing campaign Back to Blue celebrates the brand's heritage with a robust worldwide campaign spanning print, outdoor, direct, social, in store, digital and a return to TV.It's the broadest-reaching campaign in the company's modern history, reflecting the dramat... (more...)
New High Fashion Additions at THE STREET New High Fashion Additions at THE STREET
by BWW News Desk - July 24, 2013

THE STREET (www.TheStreetChestnutHill.com) welcomes a remarkable and truly unique mix of new retailers, poised to open later this year. WS Development, the center's owner, is excited to provide residents with these world-class shopping and dining destinations as they continue to enrich what has alre... (more...)
Gap Inc. Reports June Sales Gap Inc. Reports June Sales
by BWW News Desk - July 11, 2013

Net sales for the five-week period ended July 6, 2013 were $1.53 billion compared with net sales of $1.41 billion for the five-week period ended June 30, 2012.... (more...)
Gap Inc. Announces Major Global Expansion Gap Inc. Announces Major Global Expansion
by BWW News Desk - June 03, 2013

Continuing to deliver on its global growth plans, Gap Inc. announced that it will introduce Gap brand to Paraguay and Hungary through new agreements with existing franchise partners Neutral for Paraguay and Gottex Brands for Hungary. Additionally, the company announced plans to open the first stand-... (more...)
Daily Deal 5/26/13: Memorial Day Weekend Sales Daily Deal 5/26/13: Memorial Day Weekend Sales
by BWW News Desk - May 26, 2013

Summer has officially begun! Break out the white and get ready for some BBQ's this weekend. I am so ready for summer I even got a fresh pedicure to show off this weekend (thank goodness for today's sun). I am sure you are out and about enjoying the weather and shopping the many many sales. Memor... (more...)
BCBG Max Azria Wins Trademark Suit Over Stretta BCBG Max Azria Wins Trademark Suit Over Stretta
by BWW News Desk - May 12, 2013

Have no fear, our favorite Hervé Léger bandage dresses are safe. BCBG Max Azria Group last week won its lawsuit against Los Angeles-based label Stretta. BCBG alleged that Stretta infringed on its Hervé Léger trade dress. The April 29 judgment states that Stretta can no longer legally produce garme... (more...)
Gap Inc. Outlines Strategies for Global Growth Gap Inc. Outlines Strategies for Global Growth
by BWW News Desk - April 17, 2013

Gap Inc. announced detailed plans to strategically gain market share in North America and around the world through its portfolio of six brands – Gap, Banana Republic, Old Navy, Athleta, Piperlime and newly-acquired Intermix - while investing further in its leading digital and online capabilities.... (more...)
Daily Deal 4/11/13: Intermix Daily Deal 4/11/13: Intermix
by BWW News Desk - April 11, 2013

Intermix is having one of those buy more save more sales. They're great cause you do get a break on higher ticket items that will probably not go on sale for a long time. Plus, Intermix gets you shopping in the store in the hopes that you will buy multiple items, not just one. On top of that, Int... (more...)
Gap Launches Limited-Edition Jimi Hendrix T-Shirts Gap Launches Limited-Edition Jimi Hendrix T-Shirts
by BWW News Desk - March 04, 2013

Gap announced the brand is joining a year long celebration of the life and music of Jimi Hendrix in honor of his 70(th) birthday with the launch of two limited-edition t-shirt designs. The t-shirts feature art from the iconic musician's new album, People, Hell and Angels, which introduces previously... (more...)
Denim of Virtue Relaunches with New Collection Denim of Virtue Relaunches with New Collection
by BWW News Desk - February 13, 2013

If the name sounds familiar, it's because Denim of Virtue was a celebrity and editor favorite during its six year first go round, selling at 'A' door retailers like Fred Segal, American Rag, H. Lorenzo, and Intermix. After taking a year to regroup, this made-in-L.A. brand has refocused the line's ae... (more...)





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