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Belk Names 2015 Southern Designer Showcase Winners Belk Names 2015 Southern Designer Showcase Winners
by BWW News Desk - May 22, 2015

Belk has selected five winners from nearly 300 entrants in the retailer's third Southern Designer Showcase competition. The showcase winners listed below were announced at an event at Belk corporate headquarters.... (more...)
Cake Maternity Debuts Rock Candy: A Transitional Nursing Bra Cake Maternity Debuts Rock Candy: A Transitional Nursing Bra
by BWW News Desk - May 22, 2015

Cake Maternity announced the release of Rock Candy, a new maternity bra innovation designed to transition with a woman's body during pregnancy and through postpartum nursing. Two years in the making, Rock Candy joins Cake Maternity's collection of premium lingerie and loungewear solutions for expect... (more...)
LE TOTE Dives Into Maternity Clothing LE TOTE Dives Into Maternity Clothing
by BWW News Desk - May 14, 2015

LE TOTE, the fashion rental subscription service for everyday clothing and accessories, announced its plan to expand its service to offer maternity clothing. In response to high customer demand, the company today opened a waitlist so women can sign up for early access to LE TOTE Maternity, which wil... (more...)
Kay Jewelers Increases Social Media Presence Kay Jewelers Increases Social Media Presence
by BWW News Desk - May 08, 2015

Kay Jewelers announced the brand's launch on Pinterest and Instagram to enhance its existing social presence on Facebook, Twitter and YouTube. With these introductions, guests will have a unique opportunity to interact with the brand through eye-catching visuals that showcase the company's beautiful... (more...)
Stacy London Says Yes to Fashion Tape Stacy London Says Yes to Fashion Tape
by BWW News Desk - May 07, 2015

This is not a cybersecurity issue! Style Hacks are fashion and beauty secrets that women love to share. At a recent event in NYC, Stacy London, Brand Ambassadress for Hollywood Fashion Secrets (HFS), the brand that brought the world Fashion Tape and other Style Essentials, dished with Fashion Instit... (more...)
Supermodel Jourdan Dunn Gets 'INK-ed' for HTC Supermodel Jourdan Dunn Gets 'INK-ed' for HTC
by BWW News Desk - April 29, 2015

HTC, a leader in innovation and design, unveiled its latest campaign HTC INK. Working in collaboration with worldwide fashion icon and supermodel Jourdan Dunn, and tapping into the fashion world's passion for body art, HTC INK will see bespoke celebrity body art designs engraved onto a limited run o... (more...)
Meet Victoria's Secret's New Angels Meet Victoria's Secret's New Angels
by BWW News Desk - April 28, 2015

Victoria's Secret today announced they are adding ten models to their roster of Supermodel Angels.... (more...)
Yoga Brand Gaiam Joins Kohl's Yoga Brand Gaiam Joins Kohl's
by BWW News Desk - April 23, 2015

Kohl's Department Stores announced an exclusive Gaiam women's apparel collection that is now available at Kohl's stores nationwide and Kohls.com. Gaiam (GAIA), a leading innovator in yoga, fitness and well-being, joins Kohl's growing powerhouse of national active and wellness brands. The new one-of-... (more...)
Macy's Launches Exclusive Collection of HEIDI by Heidi Klum Macy's Launches Exclusive Collection of HEIDI by Heidi Klum
by BWW News Desk - April 22, 2015

Macy's has joined forces with world-renowned style icon Heidi Klum to offer a contemporary collection of intimate apparel. The HEIDI by Heidi Klum line will be available exclusively at Macy's stores and on macys.com in the United States and offers four essential bra styles and four panty styles, pro... (more...)
UGG Limited Edition Collection Goes Tropical UGG Limited Edition Collection Goes Tropical
by BWW News Desk - April 21, 2015

The UGG brand, a division of Deckers Brands, announced the debut of its limited edition collection of Hawaiian footwear and accessories. Inspired by native Polynesian floral patterns mixed with bright, effervescent colors, this collection is available at the brand's Honolulu store, Nordstrom's Honol... (more...)
7 For All Mankind and Jaunt Make Fashion a New Reality 7 For All Mankind and Jaunt Make Fashion a New Reality
by BWW News Desk - April 13, 2015

7 For All Mankind, in collaboration with Jaunt and ELLE announce the release of Visions of California, a groundbreaking 3D virtual reality experience. This collaboration marks the first time a fashion brand has utilized virtual reality to share an imaginative narrative of their collectionaffording c... (more...)
Stacy London On Styling for Travel Stacy London On Styling for Travel
by BWW News Desk - April 09, 2015

Vacations are the perfect time to try out something new like an apparel trend, fresh nail polish shade or even a different hair style according to Stacy London, Brand Ambassadress for Hollywood Fashion Secrets (HFS), the brand that brought the world Fashion Tape and an array of Style Essentials per... (more...)
DL1961 Premium Denim Launches Denim Digital Doctor at Nordstrom DL1961 Premium Denim Launches Denim Digital Doctor at Nordstrom
by BWW News Desk - December 18, 2014

DL1961 Premium Denim, a leading denim brand best known for their technologically advanced fibers that patented XFIT LYCRA, announced a revolutionary retail initiative exclusively with the country's largest retailer, Nordstrom on Michigan Avenue. Designed to enhance the retail shopping experience, DL... (more...)
Parker Names New President Parker Names New President
by BWW News Desk - December 12, 2014

Suzanne Silverstein has been named the new president of popular contemporary brand Parker. One of the cofounders, Howard Highman, will move into the role of vice president from ceo. WWD reported that the other cofounders, Laurieanne Gilner and Derek Farrar, will remain as lead designer and product... (more...)
Shay Mitchell Reveals How to Perfect Your Holiday Look Shay Mitchell Reveals How to Perfect Your Holiday Look
by BWW News Desk - December 11, 2014

From office parties to gift exchanges with friends, holiday happy hours to New Year's Eve blowouts figuring out what to wear for every event on your calendar at this time of year can cause more panic than holiday cheer. To help make holiday fashion fun again, actress, lifestyle blogger and Carmex Mo... (more...)
Major Black Friday Sales to Shop Now Major Black Friday Sales to Shop Now
by BWW News Desk - November 28, 2014

Black Friday has arrived!! Check out some of the best sales both in New York City and online so you can shop the day away.... (more...)




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