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eLUXE Debuts Essie Button Collection eLUXE Debuts Essie Button Collection
by BWW News Desk - December 08, 2014

eLUXE announced a new collection: Essie Button, exclusive to eLUXE. Essie Button (EssieButton.com) is the creative and honest vision of the UK's Estée Lalonde, who has designed a limited edition clothing collection to serve as an extension to not only her website but incredible presence on YouTube (... (more...)
Kohl's Rings in the Holidays this Year in a Big Way Kohl's Rings in the Holidays this Year in a Big Way
by BWW News Desk - October 30, 2014

Kohl's Department Stores announced it will open its doors at 6 p.m. on Thanksgiving Day, giving customers more time than ever before to shop for top brands, exclusive products and amazing holiday gifts. Kohl's will inspire customers with a huge assortment of the season's most-wanted gifts and stocki... (more...)
L'Oreal USA Buys NYC Based Carol's Daughter L'Oreal USA Buys NYC Based Carol's Daughter
by BWW News Desk - October 21, 2014

L'Oréal USA announced the signing of a definitive agreement to acquire Carol's Daughter. Headquartered in New York City, Carol's Daughter is a premier American multi-cultural beauty brand with a pioneering heritage in the natural beauty movement. Created by Lisa Price in 1993, the brand caters to a ... (more...)
MADE & Maybelline New York Unite for MADE Fashion Week MADE & Maybelline New York Unite for MADE Fashion Week
by BWW News Desk - August 25, 2014

MADE, the downtown creative hub, has partnered with Maybelline New York to act as the Official Makeup Partner of MADE Fashion Week, presented September 4 th -10 th at Milk Studios. Maybelline New York will provide creative direction, backstage artistry and its innovative range of products for more t... (more...)
MUST WATCH VIDEO: Lo Bosworth Mixes Old and New for Spring MUST WATCH VIDEO: Lo Bosworth Mixes Old and New for Spring
by BWW News Desk - May 04, 2014

Something different this week - I cleaned out my closets in a spring cleaning rush and re-discovered some old clothes and accessories I really love. In an effort to create some fun new looks for spring, I've added a couple 'new' clothes and beauty products to the 'old' to spice it all up! Items are ... (more...)
Essie Nail Polish is the Runway Must Have for NYFW Essie Nail Polish is the Runway Must Have for NYFW
by BWW News Desk - February 10, 2014

essie will be polishing models from tips to toes on the runway this season again at New York Fashion Week. In the past several years, as nails have become the ultimate accessory, essie has established itself as the leading global backstage nail expert by sponsoring premium shows around the world at ... (more...)
Macy's Herald Square Unveils New Beauty and Fragrance Department Macy's Herald Square Unveils New Beauty and Fragrance Department
by BWW News Desk - November 15, 2013

A state-of-the-art and sophisticated shopping experience awaits shoppers as Macy's Herald Square unveils a striking new look for its signature world of beauty and fragrances today. The long-awaited reveal has been months in the making, culminating with the most dramatic makeover of a beauty departme... (more...)
Macy's Invokes the Power of Pink for Breast Cancer Awareness Macy's Invokes the Power of Pink for Breast Cancer Awareness
by BWW News Desk - October 01, 2013

This fall, Macy's will once again invite America to THINK PINK in an effort to draw attention, heighten awareness and raise funds in the fight against breast cancer. Throughout the month of October, women - survivors and those affected by the disease - will have the opportunity to salute Breast Canc... (more...)
Kohl's Expands Beauty Department Kohl's Expands Beauty Department
by BWW News Desk - September 24, 2013

Kohl's Department Stores announced an assortment of over 20 new national beauty and fragrance brands in more than 250 Kohl's stores nationwide and Kohls.com. The expansion includes the addition of brands and products in cosmetics, skin care, bath and body, hair care, men's skin care and fragrance wi... (more...)
essie Is the Go-To Polish for New York Fashion Week essie Is the Go-To Polish for New York Fashion Week
by BWW News Desk - September 06, 2013

essie, the ultimate color authority and go-to professional nail brand is back this season at New York Fashion Week. In the past several seasons essie has established itself as the leading global backstage nail authority by sponsoring premium shows around the world at New York, London, Paris, Istanbu... (more...)
ULTA Beauty Celebrates 21 Days of Beauty ULTA Beauty Celebrates 21 Days of Beauty
by BWW News Desk - September 03, 2013

ULTA Beauty announced its top beauty trends for Fall 2013 with their annual 21 Days of Beauty celebration. The beauty extravaganza begins Sunday, September 8 and ends Saturday, September 28, and is celebrated in its more than 500 stores nationwide. Each year, ULTA Beauty's 21 Days of Beauty showcase... (more...)
Essie Launching Professional Gel Service Essie Launching Professional Gel Service
by BWW News Desk - August 30, 2013

Essie is getting into the gel manicure game.... (more...)
Allure To Give Away More Than $1 Million In Products Allure To Give Away More Than $1 Million In Products
by BWW News Desk - August 01, 2013

Starting today, Allure, the Beauty Expert, is giving away 37,298 full-size beauty products and fashion prizes straight from the pages of the magazine's annual Free Stuff issue, the ultimate beauty sampling opportunity. This year's giveaway is the biggest in the magazine's history, valued at $1,071,8... (more...)
J.Crew Expands Into Hair Care J.Crew Expands Into Hair Care
by BWW News Desk - June 29, 2013

J.Crew has become a major powerhouse of both classic and fashion-forward clothing and accessories. As they expand their presence as a fashion force to be reckoned with, they have also taken steps into the beauty department. They started by offering Essie nail polish, NARS lipsticks and L'Occitane ... (more...)
essie Adds a Touch of Polish to New York Fashion Week essie Adds a Touch of Polish to New York Fashion Week
by BWW News Desk - February 05, 2013

Many successful seasons at New York Fashion Week have earned essie, the ultimate color authority andgo-to professional nail brand, the distinction of being one of the top backstage nail lines. For the Fall/Winter 2013 shows, essie will partner with the nail industry's leading talent to develop trend... (more...)




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