ATHLETIC WEAR FASHION COVERAGE


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Marvel Encourages Women to 'Be A Hero' with New Her Universe Activewear Line Marvel Encourages Women to 'Be A Hero' with New Her Universe Activewear Line
by Movies News Desk - March 28, 2016

Disney Consumer Products and Interactive Media today announced a Marvel Super Hero makeover for women's activewear via a new collaboration with fangirl fashion company, Her Universe.... (more...)
BWW Review: THE UNDRESS - Changing Clothes Discreetly in Public Has Never Been Easier BWW Review: THE UNDRESS - Changing Clothes Discreetly in Public Has Never Been Easier
by Christina Mancuso - February 01, 2016

Who says you don't have to take your clothes off to have a good time?  THE UNDRESS, the world's first mobile changing room, allows runners, cyclists, travelers and all active women, the ability to change in public without ever being exposed. Not only is this the most innovative product of its kind, ... (more...)
BWW Review:  The MOMS and IVIVVA Celebrate Union Square Pop-up Store BWW Review: The MOMS and IVIVVA Celebrate Union Square Pop-up Store
by Marina Kennedy - December 17, 2015

Broadwayworld.com attended the grand opening of IVIVVA's pop-up shop in Union Square. Girls who enjoy a variety of activities rocked the red carpet in a special fashion show.... (more...)
Activewear Designer Denise Cronwall Launches Athletic Miami Collection Activewear Designer Denise Cronwall Launches Athletic Miami Collection
by BWW News Desk - August 25, 2015

It is no secret that athletic fashion is the hottest thing in fashion right now. An allure of new and established apparel brands are offering their proposals for the upcoming season and that includes the flourishing Miami based designer - Denise Cronwall.... (more...)
Rap Star Bobo Norco Launches New Clothing Line Rap Star Bobo Norco Launches New Clothing Line
by BWW News Desk - June 12, 2015

After months of anticipation the time has finally come. The world's first ever urban couture clothing line, Kindom Couture has officially launched and is currently fulfilling orders. Bay Area rap artist, Bobo Norco, took the world by storm in 2014 with two international hit radio singles, 1.6 millio... (more...)
Kendall Jenner is the New Face of My Calvin Denim Series Kendall Jenner is the New Face of My Calvin Denim Series
by BWW News Desk - April 07, 2015

Calvin Klein Jeans announced the introduction of the Calvin Klein Jeans #mycalvins Denim Series, a limited edition, logo-driven offering inspired by athletic and urban streetwear. In North America, the line will exclusively debut at Opening Ceremony on April 15th in their New York and Los Angeles st... (more...)
Derek Lam for Athleta is Happening! Derek Lam for Athleta is Happening!
by BWW News Desk - February 02, 2015

Sports fans are talking about the super bowl this morning and fashion fans are all a-buzz with the latest collab news: Derek Lam x Athleta. The Gap Inc. owned atheltic wear brand is teaming up with Derek Lam 10 Crosby on a contemporary 'athleisure' line. The capsule collection will launch in Athle... (more...)
Rafael Nadal Is the New Global Brand Ambassador for Tommy Hilfiger Rafael Nadal Is the New Global Brand Ambassador for Tommy Hilfiger
by BWW News Desk - December 17, 2014

The Tommy Hilfiger Group, which is wholly owned by PVH Corp., announced that internationally renowned tennis star Rafael Nadal will appear as the global brand ambassador for the Tommy Hilfiger underwear and Tommy Hilfiger Tailored collections beginning in Fall 2015. Both collections are available at... (more...)
Devon Maryn Launches New Preppy Activewear Devon Maryn Launches New Preppy Activewear
by BWW News Desk - November 10, 2014

Devon Maryn, a new Maryland-based activewear and lifestyle brand, launched a line of workout clothing for the preppy set. The initial collection includes yoga pants and running shorts in a variety of feminine, colorful, nautical-inspired prints and styles. Devon Maryn activewear can be purchased fro... (more...)
Skechers Performance Division Celebrates the New York Marathon Skechers Performance Division Celebrates the New York Marathon
by BWW News Desk - October 29, 2014

Skechers Performance Division announced the release of a New York inspired advertising campaign and product line to celebrate the upcoming marathon in New York City on November 2, 2014. The advertising campaign highlights the new spring 2015 GOrun 4 shoe and supports the division's key athletes comp... (more...)
Authentic Brands Group Acquires Airwalk and Others From Payless Holdings Authentic Brands Group Acquires Airwalk and Others From Payless Holdings
by BWW News Desk - July 30, 2014

Authentic Brands Group, LLC and Payless Holdings LLC announced that ABG has finalized the purchase of certain assets of Collective Licensing International, LLC, Lifestyle Brands Corporation, and Collective Brands Cooperatief U.A. (collectively CLI). The asset purchase includes several youth lifestyl... (more...)
Macy's Announces Shaquille O'Neal Menswear Collection Macy's Announces Shaquille O'Neal Menswear Collection
by BWW News Desk - February 11, 2014

Basketball and celebrity superstar Shaquille O'Neal and Peerless Clothing announced they have partnered to create a new fashion menswear collection. Shaquille O'Neal will launch exclusively at Macy's, offering the latest fashion trends popularly priced with sizes that range from regular to Big & Tal... (more...)