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ATHLETIC WEAR FASHION COVERAGE

 
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Kendall Jenner is the New Face of My Calvin Denim Series Kendall Jenner is the New Face of My Calvin Denim Series
by BWW News Desk - April 07, 2015

Calvin Klein Jeans announced the introduction of the Calvin Klein Jeans #mycalvins Denim Series, a limited edition, logo-driven offering inspired by athletic and urban streetwear. In North America, the line will exclusively debut at Opening Ceremony on April 15th in their New York and Los Angeles st... (more...)
Derek Lam for Athleta is Happening! Derek Lam for Athleta is Happening!
by BWW News Desk - February 02, 2015

Sports fans are talking about the super bowl this morning and fashion fans are all a-buzz with the latest collab news: Derek Lam x Athleta. The Gap Inc. owned atheltic wear brand is teaming up with Derek Lam 10 Crosby on a contemporary 'athleisure' line. The capsule collection will launch in Athle... (more...)
Rafael Nadal Is the New Global Brand Ambassador for Tommy Hilfiger Rafael Nadal Is the New Global Brand Ambassador for Tommy Hilfiger
by BWW News Desk - December 17, 2014

The Tommy Hilfiger Group, which is wholly owned by PVH Corp., announced that internationally renowned tennis star Rafael Nadal will appear as the global brand ambassador for the Tommy Hilfiger underwear and Tommy Hilfiger Tailored collections beginning in Fall 2015. Both collections are available at... (more...)
Devon Maryn Launches New Preppy Activewear Devon Maryn Launches New Preppy Activewear
by BWW News Desk - November 10, 2014

Devon Maryn, a new Maryland-based activewear and lifestyle brand, launched a line of workout clothing for the preppy set. The initial collection includes yoga pants and running shorts in a variety of feminine, colorful, nautical-inspired prints and styles. Devon Maryn activewear can be purchased fro... (more...)
Skechers Performance Division Celebrates the New York Marathon Skechers Performance Division Celebrates the New York Marathon
by BWW News Desk - October 29, 2014

Skechers Performance Division announced the release of a New York inspired advertising campaign and product line to celebrate the upcoming marathon in New York City on November 2, 2014. The advertising campaign highlights the new spring 2015 GOrun 4 shoe and supports the division's key athletes comp... (more...)
Authentic Brands Group Acquires Airwalk and Others From Payless Holdings Authentic Brands Group Acquires Airwalk and Others From Payless Holdings
by BWW News Desk - July 30, 2014

Authentic Brands Group, LLC and Payless Holdings LLC announced that ABG has finalized the purchase of certain assets of Collective Licensing International, LLC, Lifestyle Brands Corporation, and Collective Brands Cooperatief U.A. (collectively CLI). The asset purchase includes several youth lifestyl... (more...)
Macy's Announces Shaquille O'Neal Menswear Collection Macy's Announces Shaquille O'Neal Menswear Collection
by BWW News Desk - February 11, 2014

Basketball and celebrity superstar Shaquille O'Neal and Peerless Clothing announced they have partnered to create a new fashion menswear collection. Shaquille O'Neal will launch exclusively at Macy's, offering the latest fashion trends popularly priced with sizes that range from regular to Big & Tal... (more...)
H&M Expands Their Sportswear Collection H&M Expands Their Sportswear Collection
by BWW News Desk - December 04, 2013

H&M announced the evolution and growth of its H&M Sport concept in January 2014. The new H&M Sport will offer greater choice and new designs for more sporting activities, reflecting the increasingly active lifestyles of women, men and children. The new H&M Sport collection has been designed with inp... (more...)
Project Runway Alum and Fitness Expert Debut New Collection Project Runway Alum and Fitness Expert Debut New Collection
by BWW News Desk - November 18, 2013

Turn It On today launches a clothing line that takes fitness wear to 'every wear.'... (more...)
New Balance Launches Lace Up 365 Program New Balance Launches Lace Up 365 Program
by BWW News Desk - November 04, 2013

New Balance announced that it will launch the Lace Up 365 program to mark the 25th anniversary of its partnership with Susan G. Komen. To honor this milestone and those affected by breast cancer, starting November 1, 2013, supporters can dedicate their daily workouts to a breast cancer survivor feat... (more...)
Fashion Photo of the Day 10/18/13 - Catherine Duchess of Cambridge Fashion Photo of the Day 10/18/13 - Catherine Duchess of Cambridge
by Rachel Stone - October 18, 2013

All hail the Duchess! Kate Middleton made her third planned appearance since giving birth to baby George. The Duchess visited an athletic workshop at the Queen Elizabeht Olympic park to meet future Olympians and their parents. The Duchess showed off her athletic skills herself and her amazingly s... (more...)
Russell Brands New Performance Collection Launches at Walmart Russell Brands New Performance Collection Launches at Walmart
by BWW News Desk - September 19, 2013

Russell Brands, LLC, announced that its new performance men's collection, Russell, will launch at Walmart stores nationwide and online at Walmart.com.... (more...)
Macy's Focuses on Growth in Active Wear Macy's Focuses on Growth in Active Wear
by BWW News Desk - September 09, 2013

Macy's announced an effort to grow its market share in active wear and to strengthen its appeal to the Millennial customer with an expansion of its athletic apparel assortment, which will include Nike, The North Face, Under Armour, Calvin Klein Performance and Ideology, to more stores this fall and ... (more...)
Stylesight Forecasts Trends for Spring/Summer 2014 Stylesight Forecasts Trends for Spring/Summer 2014
by BWW News Desk - August 27, 2013

Stylesight, the industry leading global content and technology solution for style, fashion and design professionals, announced runway forecasts for the upcoming Spring/Summer 2014 womenswear collections. Several themes will dominate the runway including a heavy use of aquatic colors, a return to 50s... (more...)
The North Face Debuts New Mountain Athletics Training Apparel and Footwear The North Face Debuts New Mountain Athletics Training Apparel and Footwear
by BWW News Desk - July 25, 2013

The North Face, the world's premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, today announced the launch of Mountain Athletics, a new product category specifically designed to meet the rigors of outdoor athlete training. Available in stores b... (more...)
Kate Hudson Launching Athelic Line With JustFab Kate Hudson Launching Athelic Line With JustFab
by BWW News Desk - July 09, 2013

Kate Hudson already the face of Ann Taylor (her capsule collection launched in May) and now she is partnering with the subscription e-commerce site, JustFab, on a line of athletic apparel and accessories launching in October. The line, called Fabletics, will feature tops, bottoms, jackets and select... (more...)
Daily Deal 4/26/13: Athleta Daily Deal 4/26/13: Athleta
by BWW News Desk - April 26, 2013

Spring is in the air and if you haven't started to get into shape for the warm weather, don't worry. There's still time and cute work out clothes is definitely one way to motivate. Athleta wants you to give them a try by offering a 30% off coupon to use in store only. They are a fantastic store f... (more...)
Keds New Apparel Line Launches at Macy's Keds New Apparel Line Launches at Macy's
by BWW News Desk - April 23, 2013

This month, Keds new apparel line is launching at 150 Macy's stores nationwide and online at macys.com and Keds.com. The collection of sportswear separates is inspired by the brand's all-American heritage, featuring classically tailored staples that coordinate seamlessly with the Keds footwear line.... (more...)
OnlineShoes.com Launch Design Contest OnlineShoes.com Launch Design Contest
by BWW News Desk - April 09, 2013

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Adidas Re-fuels Gymnastics With Elegant Sports Adidas Re-fuels Gymnastics With Elegant Sports
by BWW News Desk - March 07, 2013

adidas, the global leader in sports and performance apparel, announced that starting in 2013, Elegant Sports will be the new adidas Gymnastics licensee, responsible for growing the adidas Gymnastics brand worldwide.... (more...)
Lands' End Introduces Exclusive Shape & Enhance Swimwear Innovation Lands' End Introduces Exclusive Shape & Enhance Swimwear Innovation
by BWW News Desk - March 06, 2013

Lands' End introduces an exclusive new swimwear technology that knits varying levels of tension control into the lining of Shape & Enhance swimsuits. This breakthrough in swimwear is accomplished through a body mapping process that targets the areas women most want to smooth, while still offering co... (more...)
Lululemon to Open in the Meatpacking District Friday Lululemon to Open in the Meatpacking District Friday
by BWW News Desk - March 05, 2013

Lululemon is gearing up to open their seventh store in New York City this Friday in the Meatpacking District. 408 W 14th Street is going to be transformed into a luon and yoga haven complete with in-store complimentary meditation class to be held on Sunday March 10th. Now that's how you welcome ev... (more...)
SKINS Appoints New General Manager of North America SKINS Appoints New General Manager of North America
by BWW News Desk - March 05, 2013

SKINS Compression, the world's leading gradient compression sportswear brand, is proud to announce the appointment of Johnny West as the new General Manager of North America. West's selection to head the SKINS team is part of a corporate initiative to expand the brand within the US performance appar... (more...)
Heidi Klum for New Balance Collection Launches Exclusively at Lady Foot Locker Heidi Klum for New Balance Collection Launches Exclusively at Lady Foot Locker
by BWW News Desk - February 26, 2013

Supermodel, designer and fashion powerhouse Heidi Klum has created a new and versatile active wear collection with New Balance through the Heidi Klum for New Balance partnership launching this February 26, 2013, exclusively at select Lady Foot Locker locations in the U.S.... (more...)
Lululemon's Mega Warehouse Comes to Nassau Coliseum Lululemon's Mega Warehouse Comes to Nassau Coliseum
by BWW News Desk - February 01, 2013

Yogis unite on Super Bowl Sunday! From February 1-3 Lululemon will host a massive Yogabowl Warehouse Sale at Nassau Coliseum, where the famous athletic wear will be marked down significantly below retail prices.... (more...)




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