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ATHLETA FASHION COVERAGE

 
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Gap Inc. Extending International Presence to IndiaGap Inc. Extending International Presence to India
August 22, 2014

Gap Inc. announced plans to enter India through franchise-operated Gap brand stores in 2015. Gap is partnering with Arvind Lifestyle Brand Limited, a subsidiary of Arvind Limited, which is one of Indi... (more...)


Gap's Fall Campaign Is All About IndividualityGap's Fall Campaign Is All About Individuality
August 19, 2014

Gap, the iconic American clothing brand, revealed the first chapter of its new fall campaign which celebrates the individuality and authenticity of personal style by questioning what it means to Dress... (more...)


Gap Inc. Announced New Creative Director and Executive VP of Design for Banana RepublicGap Inc. Announced New Creative Director and Executive VP of Design for Banana Republic
April 15, 2014

Gap Inc. announced that Banana Republic has named Marissa Webb as Creative Director and Executive Vice President of Design, effective April 28. She will be responsible for guiding the brand's overall ... (more...)


Gap Inc. Opens First-Ever Franchise Old Navy StoreGap Inc. Opens First-Ever Franchise Old Navy Store
March 18, 2014

Gap Inc. announced its plans to open five franchise-operated Old Navy stores in the Philippines in 2014, an important pillar of the company's international growth strategy for the brand. The first two... (more...)


Gap Debuts 'Lived-In' Spring CampaignGap Debuts 'Lived-In' Spring Campaign
February 19, 2014

'Lived-In,' Gap's global marketing campaign celebrates an authentic attitude, also captured in the brand's spring product collection featuring a modern and youthful interpretation of classic, casual s... (more...)


Give Love and Get Love With Gap for The HolidaysGive Love and Get Love With Gap for The Holidays
November 18, 2013

Gap's global marketing campaign, 'Make Love' focuses on giving and spreading love, hope and joy this holiday season. The campaign continues to build upon the idea of getting back to what matters most,... (more...)


Gap Launches Second Collection With GQ's Four Best Menswear DesignersGap Launches Second Collection With GQ's Four Best Menswear Designers
September 24, 2013

Today, Gap introduces the brand's second exclusive menswear collection designed by GQ's four Best New Menswear Designers in America for 2013. Following last year's successful collaboration, this year'... (more...)


Jessica Alba is Piperlime's Newest New Guest EditorJessica Alba is Piperlime's Newest New Guest Editor
September 03, 2013

Piperlime, the online shop known for the freshest styles in fashion, continues to grow its widely successful Guest Editor Program. Jessica Alba is the latest to join Piperlime Guest Editors Rachel Zoe... (more...)


Gap Inc. Plans First Franchise Old Navy Store in the PhilippinesGap Inc. Plans First Franchise Old Navy Store in the Philippines
September 03, 2013

Gap Inc. announced it will open its first franchise-operated Old Navy stores in the Philippines in 2014. Earlier this year, the company announced its plans to begin franchising Old Navy stores interna... (more...)


Gap Launches 'Back To Blue'Gap Launches 'Back To Blue'
August 12, 2013

Launching today, Gap's fall global marketing campaign Back to Blue celebrates the brand's heritage with a robust worldwide campaign spanning print, outdoor, direct, social, in store, digital and a ret... (more...)


Athleta Aims for Bigger MarketAthleta Aims for Bigger Market
July 29, 2013

Nancy Green, a 27-year veteran of Gap Inc. was appointed as general manager of Athleta, after serving as executive adviser for Gap's China business, and executive vice president and chief creative off... (more...)


Gap Inc. Reports June SalesGap Inc. Reports June Sales
July 11, 2013

Net sales for the five-week period ended July 6, 2013 were $1.53 billion compared with net sales of $1.41 billion for the five-week period ended June 30, 2012. (more...)


Gap Inc. Announces Major Global ExpansionGap Inc. Announces Major Global Expansion
June 03, 2013

Continuing to deliver on its global growth plans, Gap Inc. announced that it will introduce Gap brand to Paraguay and Hungary through new agreements with existing franchise partners Neutral for Paragu... (more...)


Daily Deal 4/26/13: AthletaDaily Deal 4/26/13: Athleta
April 26, 2013

Spring is in the air and if you haven't started to get into shape for the warm weather, don't worry. There's still time and cute work out clothes is definitely one way to motivate. Athleta wants you... (more...)


Gap Inc. Outlines Strategies for Global GrowthGap Inc. Outlines Strategies for Global Growth
April 17, 2013

Gap Inc. announced detailed plans to strategically gain market share in North America and around the world through its portfolio of six brands – Gap, Banana Republic, Old Navy, Athleta, Piperlime and ... (more...)


Lilly Pulitzer Opens 20th StoreLilly Pulitzer Opens 20th Store
April 04, 2013

Lilly Pulitzer, the resort fashion brand owned by Oxford Industries, Inc., announced the opening of its twentieth company-owned retail store located in The Shops at Riverside in Hackensack, NJ. The 2,... (more...)


Gap Launches Limited-Edition Jimi Hendrix T-ShirtsGap Launches Limited-Edition Jimi Hendrix T-Shirts
March 04, 2013

Gap announced the brand is joining a year long celebration of the life and music of Jimi Hendrix in honor of his 70(th) birthday with the launch of two limited-edition t-shirt designs. The t-shirts fe... (more...)


Athleta Sponsers The Spirit of Her Race SeriesAthleta Sponsers The Spirit of Her Race Series
February 05, 2013

Life Time - The Healthy Way of Life Company announced that Athleta will be the title sponsor of its premiere athletic event series for women, Esprit de She - The Spirit of Her Race Series. (more...)


Diane von Furstenberg Teaming Up with Gap Kids AgainDiane von Furstenberg Teaming Up with Gap Kids Again
January 30, 2013

Gap announced plans for a second GapKids and babyGap collection by Diane von Furstenberg. The Spring 2013 DVF for Gap collection is expected to be available for purchase in April 2013 in select GapKid... (more...)





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