theFashionSpot Partners Up with The Heart Truth to Raise Awareness About Heart Disease in Women
Evolve Media Corp.'s theFashionSpot announced its second annual media partnership with The Heart Truth by launching the "Show Us Your Red" custom online destination. The Heart Truth-a national campaign for women about heart disease-has called upontheFashionSpot once again to help raise awareness about women's heart health through various initiatives coinciding with its existing efforts, including National Wear Red Day. Additionally, theFashionSpot is giving two lucky winners and their guests the chance to attend The Heart Truth's Red Dress CollectionSM 2013 Fashion Show.
The "Show Us Your Red" destination on theFashionSpot celebrates National Wear Red Dayon Friday, February 1st-a day when Americans nationwide will wear red to show their support for women's heart health. Beginning January 27, readers are encouraged to support the campaign by uploading street style pictures of themselves to Instagram "showing their red" and by using the hashtag #TFSWearRed.
"It's a true Honor for theFashionSpot to once again be chosen as a media partner for The Heart Truth, and we can't wait to see what sort of 'red' our readers will come up with this year," said Jennifer Davidson, Managing Editor for theFashionSpot. "Throughout the week, we look forward to further engaging theFashionSpot's passionate community to spread awareness for women's heart health through fashion and creativity."
To "Show Us Your Red," visit http://www.thefashionspot.com/show-us-your-red.
SOURCE: BUSINESS WIRE ©2014 Business Wire