i-D Showcases the Future of British Fashion with Fashion Event
i-D, the iconic British fashion and lifestyle publication, celebrated the launch of its reimagined online presence (i-D.co) with Future Fashion on Wednesday, November 20, 2013. The Private event was held at Cedar Lake in Manhattan and featured a stunning, interactive fashion show presenting the designs of three emerging British designers - Claire Barrow, Ashley Williams, and Ryan Lo. Chris Keating from the band Yeasayer created original music for the show, in collaboration with Radical Friend. Nguzunguzu and Jubilee performed live DJ sets at the event.
The presentation consisted of a live, fifteen-minute choreographed fashion show. Models Hanne Gaby, Grace Mahary, and Devon Windsor transformed into holographic versions of themselves, while projections showcasing the influences behind the designers' collections transformed the environment around them. An original score by Chris Keating also reflected the designers' influences.
Launched on November 15, the new i-D.co is an innovative, video-driven site, which profiles the most captivating personalities in fashion and culture; examines the intersection of fashion and music, film and design; and debuts up-and-coming talent and emerging trends around the globe.
i-D's online launch is executed in collaboration with VICE Media, which acquired the publication in December 2012. Utilizing the knowledge gleaned from transforming a punk magazine into a digital powerhouse, VICE is helping to drive i-D's own aesthetic into the global digital sphere.
Throughout decades, i-D has built its reputation as a consistent source of inspiration in fashion culture. It began as a fanzine dedicated to the street style of punk-era London in 1980, and quickly earned its position at the vanguard of fashion and style, always abiding by the premise of "Originate. Don't imitate." i-D has come a long way since its pre-digital, cut-and-paste days and has developed into a glossy magazine that documents fashion and contemporary culture, breaking ground along the way. Constantly reinventing itself, as with the new digital platform, i-D continues to encourage creativity, which is why after more than 30 years, its editorial content still manages to surprise and inspire.
ABOUT VICE MEDIA
VICE is a global youth media company and the industry leader in producing and distributing the best online video content in the world. Launched in 1994 as a punk magazine, VICE has expanded into a multimedia network, including the world's premier source for original online video, VICE.COM; an international network of digital channels; a television & feature film production studio; a magazine; a record label; and a book-publishing division.
VICE's digital channels include Noisey, a music discovery channel; The Creators Project, dedicated to the arts and creativity; Motherboard, covering cultural happenings in technology; THUMP, focusing on global dance and electronic music; and Fightland, a channel dedicated to the culture of MMA. In 2013, VICE launched a news-magazine series on HBO titled VICE. The Emmy-nominated series is commissioned for a second season, scheduled for 2014.
ABOUT THE DESIGNERS
Claire Barrow - Part of Fashion East, Claire Barrow is one of London's coolest young womenswear designers. Born in Stockton-on-Tees, Claire debuted at London Fashion Week for the SS13 season, and has been known since for her signature raw-edged jackets, plus her graffiti'd cotton and leather.
Ashley Williams - Having studied womenswear at the University of Westminster, Ashley has stamped her mark as London's most fun and exciting young print designer. As a playful and spirited designer, Ashley's last collection was inspired by Miami and shark conservation. She produces prints that are often combined with sleek, stylish lines, perfect to wear from the office to the beach.
Ryan Lo - Having taught himself how to make clothes from YouTube tutorials, Hong Kong born Ryan Lo is one of London's most prominent womenswear designers. His signature piece is a pink frock and his ideal client is a woman who wants to spoil herself.
Photo by Laura June Kirsch