ZoomSystems Teams with Benefit Cosmetics Bringing 'Glam Up & Away' to Stores
ZoomSystems, Benefit Cosmetics, Glam Up & Away
ZoomSystems, the global leader in automated retail, has added another top brand partner to its portfolio, by teaming with Benefit Cosmetics, a San Francisco-based beauty company, to deliver interactive, branded, retail kiosks for travelers to have access to instant beauty solutions in major airports.
"We're excited to help a global brand like Benefit build its multi-channel retail strategy to reach more customers, by not only providing an authentic brand message, but also Benefit's best-selling makeup and skincare products," said Jack Lawrence, ZoomSystems CEO. "With this ground-breaking partnership, ZoomSystems and Benefit are giving travelers on-the-go access to the beauty products they love in an engaging, fun, Benefit-themed way."
ZoomSystems developed and will operate the "Glam Up & Away!" interactive automated beauty retail kiosks for Benefit Cosmetics, which are standalone, unattended and deliver highly visible, highly valuable retail in a new channel for the brand. Kiosks have been installed in major airports, including New York (JFK), Houston (IAH), Las Vegas (LAS), Austin (AUS), Cleveland (CLE), Savannah (SAV), with more to launch soon.
"High-traffic airports are the next beauty battleground for prestige cosmetics brands. Benefit is grabbing first-mover advantage," said Jean Andre Rougeot, Benefit Cosmetics CEO.
Benefit Cosmetics, known for fast and fabulous beauty solutions, will offer 30 of its best-selling products and instant beauty solutions in each kiosk.