Woodwear Sunglasses Raising Funds Through Crowdfunding

October 10
5:40 2012
Woodwear Sunglasses Raising Funds Through Crowdfunding

Woodwear Sunglasses, makers of Eco-Friendly eyewear handcrafted from sustainable bamboo have created a popular line of sunglasses. However, now they are having a difficult time keeping up with demand. After considering their options to help them raise the capital needed to scale production and to create a new RX line, they have decided to go with an unconventional approach to raise money via crowdfunding.  Woodwear has created a project on the popular website Rock The Post where supporters can make a pledge and in return receive a pair of their sunglasses and other great rewards.

The project raised over 11% of its goal of $10,000 within the first few hours. “Being a small startup we do not have the resources we need to scale our production fast enough to meet the growing demand for our product. We considered traditional funding options, but we did not want to give up a portion of the company, or risk changing the company’s direction and its independent bootstrapped spirit. When we discovered Rock The Post it was love at first sight, as we knew this was a way for us to stay true to our roots and to raise the money we needed to scale,” said Jonas Musson, Founder of Woodwear Sunglasses.

Woodwear was created two years ago when Jonas saw a pair of wooden sunglasses made from exotic wood. “I thought to myself it was a great idea, but wouldn’t it be even better if you could offer a similar product with an Eco-Friendly material,” says Jonas. The idea eventually became a reality when Jonas discovered bamboo and its amazing ability to grow at an unbelievable rate, even after being harvested. Not only is bamboo sustainable, it is also very lightweight and very durable, making it the ultimate Eco-Friendly material. Using bamboo for their sunglasses makes them very durable and comfortable to wear as they are about half the weight as traditional sunglasses.


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