Viktor & Rolf Entering Eyewear Market
WWD reports that Dutch designers Viktor Horsting and Rolf Snoeren are branching out into eyewear in Eurorpe with the launch of their new line for spring 2014 with France's Paget Group.
The new line, called Viktor & Rolf Vision, is made up of sunglasses and optical frames that reflect the designers' couture spirit and glamorous style. The first collection includes 25 models for women and men and will debut at the Silmo trade fair later this month in Paris. They will retail from 185 euros ($245) to 240 euros ($315).
Viktor & Rolf has marketed eyewear since 2003 in Asia with Japanese licensing partner Murai Inc. Paget is a subcontractor of Murai.