Victoria Beckham to Launch E-Commerce

Related: Victoria Beckham, Apparel, Accessories

Victoria Beckham to Launch E-Commerce

Victoria Beckham is getting ready to relaunch her website this Spring. The revamped site will include e-commerce for her accessories, eyewear, denim and Victoria Victoria Beckam line reports WWD.

A holding page will go live on victoriabeckham.com, asking consumers to sign up for brand updates and will receive notification as to when the e-commerce launches.

"For us, this is the first step toward creating our own store environment. There are obviously already some fantastic digital stores in place so the bar to entry is very high. But we feel that we've learned a lot from the market and that we are bringing our take on what we believe is ultimately all about customer experience," said Victoria Beckham chief executive officer Zach Duane.




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