Versace Collaborates with M.I.A.
Gianni Versace confirmed that English-Sri Lankan recording artist M.I.A. will create a capsule collection for Versus.
M.I.A. has created 19 "counterfeit" inspired pieces based on Versace-esque items found in London markets. Different variations on Versace's iconic designs are mixed with "graphic prints with street energy," the Italian fashion company said. "Prints with gold medallions are reminiscent of the frenzy typical of the (market) stands."
"I adore the energy of the street, so when M.I.A. proposed to expose the issue of counterfeit Versace pieces by creating a collaboration inspired by these items, I thought it was an incredible idea," said Donatella Versace. "The collection represents all that I love of the new Versus Versace: it's fast, it's noisy, it's brazen and it blends the world of music with that of fashion. I can't wait to see it worn."
"The theme of counterfeits, of those that produce and sell them has always been part of the culture of M.I.A.," said the Grammy Award winner. " When I was contacted by Versace, it seemed a great idea to invert the circle. Versace's designs have always been copied, now it's Versace that copies the copies, so those that copy must copy the copies. So this will continue."
M.I.A. x Versus Versace will be available online and in a select stores beginning Oct. 16. The collection debut will be accompanied by a GIF digital campaign starring M.I.A.