VIDEO: Lancome Collaborates with Alber Elbaz
Lancome announced an exceptional collaboration with one of the most highly-acclaimed names in fashion: Alber Elbaz.
More than any other designer, he has shown his ability to renew conceptions of femininity with a simultaneously quirky and couture style, creating a breed of luxury that is definitively contemporary. His approach is naturally in tune with Lancome, a brand symbolic of joyful femininity.
"Alber Elbaz is, without a doubt, one of the world's most influential fashion designers. But beyond that, he is also the most talented," explains Youcef S. Nabi , Lancome President . "His sense of luxury, his vision of femininity and that hint of audacity resonate perfectly with the new values of the Maison Lancome. We are extremely proud and happy that, with us, he is set to channel his universe into the world of make-up for the very first time."
The deeply audacious Lancome x Alber Elbaz collection will be unveiled worldwide on June 15th 2013.
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About Lancome Paris
For more than 75 years, Lancome, the world's leading luxury beauty brand, has epitomized beauty and glamour with a quintessential French touch. Women seeking the finest in beauty look to Lancome for quality, style and results. Today, with a strong global marketing strategy and an inherent passion for beauty, Lancome's renowned French flair is accessible to American consumers and to women in over 160 countries around the world. The brand continues to keep pace with consumer demands and expectations by continually taking science and creativity to new levels. With coveted and revered beauty products including the timeless Tresor perfume, the award-winning Definicils mascara, cutting-edge Genifique Youth Activating Concentrate, and the playful Juicy Tubes lip gloss, Lancome is committed to bringing beauty and innovation to the world. The brand is represented by some of the most accomplished actors and models today, including Julia Roberts , Penelope Cruz , Emma Watson , Kate Winslet , Arlenis Sosa and Daria Werbowy . Lancome's mission is to provide women with the highest quality products and services that fulfill their quest and enthusiasm for beauty.