Taylor Swift Made Special Appearance for Keds Style Icon Event
On Thursday, May 8, seven-time Grammy winner and multi-platinum singer-songwriter, Taylor Swift, appeared at the Nordstrom at The Americana at Brand in Glendale, California for a special event hosted by Keds called Style Icons. As part of the event, Swift was interviewed in front of a live audience of 150 guests that included fans from across the country and questions about favorite fashion trends, and Taylor's role as the newest style icon in the long history of leading ladies who have loved and worn Keds over its 98-year brand history.
"Keds have been worn by many of the world's most famous women including Marilyn Monroe, Audrey Hepburn, and Jackie Onassis. Taylor's approach to creating an unforgettable fashion point of view puts her at the forefront of a new generation of iconic women who love Keds for their timeless appeal and feminine style," said Rick Blackshaw, president, Keds. "We're thrilled to be celebrating Taylor's personal style, connection to Keds, and latest footwear collaboration."
The all-new array of playful prints and sunny colors create the brightest and boldest Taylor Swift for Keds collection to date, bursting with cheer and carefree style. "I think it's fun to experiment with your style. Shoes are an opportunity to add a pop of color or something unexpected," said Swift.
In 1916 Keds redefined footwear with the introduction of the Champion sneaker. The simple and chic design ignited a style revolution, capturing the hearts of girls everywhere from fashion icons to the girl next door. Today, Keds is a head-to-toe fashion lifestyle brand fueled by a passion for imagination, inspiring a new generation of girls to stay authentic, optimistic and brave. Committed to inspiring bravery and encouraging girls to achieve their dreams, Keds launched The Brave Life Project, a program dedicated to providing resources and grants to fund girls' aspirations. For more information, please visit Keds.com and Bravehearts.com. Keds is a division of Wolverine Worldwide, the world's leading maker of casual, work, outdoor, athletic and children's footwear.
About Taylor Swift
Lauded by The New York Times as "one of the most important pop artists of the last decade," and by Rolling Stone as "one of the few genuine rock stars we've got these days," 24 year-old Taylor Swift is a seven-time GRAMMY winner, and is the youngest winner in history of the music industry's highest honor, the Grammy Award for Album of the Year. With the 2012 release of her album RED, she is the only female artist in music history (and just the fourth artist ever) to twice have an album hit the 1 million first-week sales figure. She holds the record for the biggest digital sales week ever for a song by a woman, and for the second-largest song sales week overall, as well as the worldwide iTunes record for highest ever first-week album sales. With RED, Taylor became the first artist since the Beatles (and the only female artist in history) to log six or more weeks at #1 with three consecutive studio albums.