Target Talks Holiday 2013 Initiatives
Target Corporation unveiled its holiday marketing campaign and outlined its key holiday initiatives. This year, Target will offer more ways to save, an extended Holiday Price Match policy, a new Store Pickup program, inspiring social media integrations and top gifts for everyone in the family. Throughout the season, Target will make it easy for guests to check off their holiday list and bring their unique holiday moments to life, no matter how, where or when they want to shop.
"My Kind of Holiday"
Target's 2013 holiday marketing campaign is designed to inspire and celebrate the traditions - big and small - that are part of today's holiday season. The theme for the cohesive campaign is "My Kind Of Holiday" and will extend across all channels, including broadcast, radio, in-store, catalogs, digital and social media. Beginning in November, Target will invite guests to join the conversation by using the hashtag #MyKindofHoliday.
"'My Kind of Holiday' was inspired by guests' stories about holiday traditions and the unique and personal ways they celebrate throughout the season," said Jeff Jones, chief marketing officer and executive vice president, Target. "This campaign will inspire people with products and ideas, compel them with unbeatable prices and enable them to shop Target through the most digitally-enabled effort in our history."
With the combination of Target's Holiday Price Match, Cartwheel and REDcard Rewards, Target guests will find unbeatable prices and more ways to save throughout the holiday season. For the second year, Target is extending the timeframe of its Price Match Policy for the holiday season beyond the typical seven day window. If a guest purchases a qualifying item at Target between Nov. 1 and Dec. 21 and then finds it for less at Target.com, a local competitor's printed ad or at select online retailers, Target will match that price. For more details, including terms and conditions, visit Target.com/morereasons.
Cartwheel, which Target launched in May, is an innovative online savings program that puts the control in guests' hands. The app allows users to choose from hundreds of offers, including hot holiday gifts like toys, electronics and entertainment, to personalize their savings. Additionally, throughout the season, guests will find one-day-only deals of 30 to 50 percent off giftable items.
In addition, the Target REDcard, which includes both a debit and credit option, offers cost-saving benefits to guests year-round. During the holidays, REDcard holders will continue to save an extra 5 percent on almost all Target REDcard purchases and receive free shipping on Target.com. Also, REDcard holders receive an additional 30 days on Target's existing return policy on nearly all REDcard purchases made at Target and Target.com. For more information, visit Target.com/redcard.
For added convenience during the busy holiday season, Target is unveiling a new "Store Pickup" service. Whether shopping Target.com from a mobile device or computer, digitally connected guests will save time with the ability to buy items online and pick them up the same day at a Target store where the item is in stock. The service began rolling out in select stores in October and will be available in all U.S. stores by Nov. 1.
Because entertaining is such a special part of the holidays, Target is teaming up with one of the most sought-after event producers in the world, David Stark, to offer guests a first-of-its-kind party planning resource on Pinterest called "Best.Party.Ever."
The experience launches on Pinterest in mid-November and gives guests access to inspiring ideas and how-to's, as well as product and décor recommendations. The content will be specially curated by David and his team.
For more holiday gifting and entertaining inspiration, Target's "Holiday Catalog" Pinterest boards will include shoppable catalog spreads and links to videos filled with tips and ideas. Plus, top-pinned items will be featured in Target stores and on Target.com.