Target Partners with Sam & Libby
Target Corporation announced an exclusive partnership with footwear brand Sam & Libby. The new collection will be available beginning May 5, 2013, at all Target Stores, with an expanded assortment of colors on Target.com.
“Working with Target is a way for us to elevate the Sam & Libby brand; one that’s near and dear to our hearts,” said Sam Edelman, founder of Sam Edelman Shoe and division president oF Brown Shoe Company. “Along with my wife Libby, we look forward to watching the brand evolve and are thrilled that our designs will reach an even wider audience.”
“Sam and Libby have an incredible understanding of the women that wear their shoes,” said Diane Sullivan, president and CEO oF Brown Shoe Company. “They not only know what is relevant to her, but they also know how she thinks and feels about fashion, and this is how they always manage to capture her imagination. Sam & Libby for Target will be no different.”
Sam & Libby for Target features 20 styles of contemporary women’s footwear. Starting at $24.99, the newly re-launched line will include everything from sandals and flats to patterned wedges and pumps. The collection will update with fresh styles each season.
“Sam and Libby are pioneers in the footwear industry, and this partnership delivers the designer fashion and affordable prices our guests love finding at Target,” said Trish Adams, senior vice president of apparel and accessories, Target. “The attention to detail reflected in each style is incredible, and we look forward to adding Sam & Libby for Target to our roster of exclusive brands.”
The Sam & Libby footwear brand was first introduced in 1987. In August 2012, the brand was acquired by Brown Shoe Company from The Jones Group and reunited with its founders. In May 2013, the brand will re-launch exclusively at Target. The re-launched brand will feature elevated design details and celebrate contemporary fashion, with an everyday appeal. More information on Sam and Libby’s inspiration for the collection at Target will be available on ABullseyeView.com. Product samples and photography for May issues of long-lead publications will be available in January.