TOMS Expands Its Commitment With One For One
TOMS, One for One
Just in time for the back-to-school season, the founder of TOMS, Blake Mycoskie, announced that the company has made a major commitment to children in the United States and through its Giving Partners will give at least one million pairs of new shoes by the end of 2014.
The announcement significantly expands the company's shoe and sight-giving program right here at home, which over the past seven years has worked with Giving Partners in over 60 countries around the world to provide new shoes and help restore sight. Moving forward, new pairs of TOMS shoes will be given to children in 35 states in America, and the gift of sight will be provided to children in need in three states.
"Since I founded TOMS in 2006, it has been my goal to give sustainably in the U.S.," admitted Mycoskie. "Helping kids here in America is also something that the TOMS community has long wanted us to do, and we're thrilled that we're now able to respond. I'm really proud of the TOMS Giving Team and its hard work over the years to improve the effectiveness and impact of our global giving. We're now at a point where we have the learning, resources and Giving Partners in place to responsibly give in the U.S."
TOMS recognizes the opportunity for the company's support in the U.S. many children in the U.S. do not have access to the resources they need to stay healthy and in school. This has a tremendous effect on their education and growth. Now, with the help of TOMS' U.S. Giving Partners (non-governmental organizations), the gift of new shoes will help better equip children for school and physical activities and help increase their self-esteem.
Giving is at the core of TOMS' business, and the company recently announced that it has given its 10 millionth pair of shoes to a child as of late June, and in the next 18 24 months expects to give 10 million more pairs of shoes to children in need. Just two years since launching TOMS Eyewear, TOMS and its Sight-Giving Partners have helped restore vision to more than 150,000 people.