fashion.broadwayworld.com

Stetson Launched FirstOnline Store

Related: Stetson, Apparel, Accessories
Stetson Launched FirstOnline Store

Stetson, an iconic American brand, launched its first online store, www.stetson.com, which will begin full-service e-commerce efforts in October 2012. The site will provide consumers with a comprehensive shop that will offer all products under the Stetson brand, including hats, footwear, apparel, accessories, eyewear, home goods, and fragrance.

"We have always had a very high recognition and desirability level for our brand and have been keenly aware that we needed a place where we could showcase the world of Stetson under one roof," said Izumi Kajimoto , Chief Executive Officer of Stetson. "Our goal for the e-commerce site is to reach a wider fan base, while facilitating a conversation with consumers that will energize and stimulate the brand with their direct feedback." 

In addition to providing a unique and convenient shopping experience, the e-commerce site will showcase all things Stetson, including collaborative projects, limited edition collections, and exclusive shopping events and sales. The site will also serve as home for CenterStage, Stetson's music program that helps raise awareness for exciting new artists.

The creation of an e-commerce site is a natural progression for the classic American brand, which has a strong following both in this country and internationally. From its founding by John B. Stetson in 1865 to this day, Stetson has remained true to its heritage and to the timeless standards it represents. Stetson hats continue to embody the finest, uniquely American values, eloquently expressing them in a wide range of categories. Celebrity fans of Stetson include Matthew McConaughey Ashton Kutcher Thomas Jane and Brad Paisley .

Related Links
American Apparel Rehires Old Creative DirectorAmerican Apparel Rehires Old Creative Director
October 22, 2014
Target Releases Holiday PlansTarget Releases Holiday Plans
October 22, 2014
BWW Interviews: Dennis Caco and April Estrada About THE UNDRESSBWW Interviews: Dennis Caco and April Estrada About THE UNDRESS
by Marina Kennedy - October 22, 2014
DSW Designer Shoe Warehouse Opens New Louisville StoreDSW Designer Shoe Warehouse Opens New Louisville Store
October 21, 2014
QVC Teams Up with Project Runway All Stars on Fourth SeasonQVC Teams Up with Project Runway All Stars on Fourth Season
October 21, 2014


About Author

Subscribe to Author Alerts

Become a Fan, Follower & Subscriber

BLOGS
BWW Album Awards Update: IF/THEN, Ramin, HEDWIG, HEATHERS & More In the Lead...BWW Album Awards Update: IF/THEN, Ramin, HEDWIG, HEATHERS & More In the Lead...