Skin Care Brand Indeed Laboratories Makes U.S. Debut at Walgreens
Indeed Laboratories announced the U.S. launch of its global skin care products nanoblur and snoxin with exclusive availability at Walgreens and Duane Reade stores nationwide. Indeed Laboratories is an innovative company that develops affordable skin care products, offering targeted solutions for every woman. The brand's U.S. retail launch through distributor Boots USA is a result of the strategic partnership formed last summer between Alliance Boots and Walgreens (NYSE: WAG) (WAG) to create the first global pharmacy-led, health and wellbeing enterprise.
"We believe in pushing the boundaries of science and challenging the status quo of beauty standards," states Dia Foley, Vice President of Sales and Marketing of Indeed Laboratories. "By expanding our distribution to the U.S. market through Walgreens and Duane Reade, we're able to reach out to a broad consumer set with accessible, no fuss products the Indeed way, through our simplified skin care solutions."
"Walgreens selected Indeed Laboratories products because they complement our approach to bringing our customer the proven innovation she seeks," said Shannon Curtin, Walgreens Divisional VP and General Merchandise Manager of Beauty and Personal Care. "Shoppers know that they can always find the latest skincare items at Walgreens, and now that includes nanoblur and snoxin. Our knowledgeable beauty advisors are available to help answer any questions on these new products."
Indeed Laboratories was founded from a simple idea put forth by Foley, who has been with the company from the start and has more than 20 years of experience in the beauty industry. As a spokesperson for many top cosmetic brands, she was constantly in front of cameras and concerned about how her skin was appearing on screen. Foley's goal was to achieve that soft, camera lens filter effect directly onto the surface of the face for an instant result. Out of the need for instant, flawless, HD ready skin, nanoblur instant skin perfector was born. Since breaking onto the beauty scene the company has successfully introduced a range of high performance, low-cost skin care solutions to women across the globe, with current distribution in the United Kingdom, Canada, South Africa, Asia, Australia and New Zealand.
One of the first products to be available in the U.S. is nanoblur, which has received international acclaim and has been a number one selling beauty item in its category in several markets. In the UK, nanoblur experienced unprecedented sales in its first week in participating Boots locations and Walgreens aim to repeat this success in the United States with the exclusive launch of nanoblur instant skin perfector and snoxin facial line fighter beginning this month.
"Based upon the great success that Boots experienced with Indeed Laboratories in the United Kingdom, we're thrilled to work with Indeed to bring their great products to launch exclusively in Walgreens and Duane Reade in the United States," adds Gordon Farquhar, Managing Director, Boots Retail USA. "With the help of Walgreens and Indeed Laboratories products, women have access to innovative and affordable beauty solutions that deliver great results."
The two Indeed Laboratories products are available at Walgreens and Duane Reade locations nationwide as well as online at Walgreens.com and are value priced, compared to conventional formulas of leading brands. Indeed Laboratories' line of high performance products includes:
nanoblur instant skin perfector (MSRP: $19.99) gives high definition camera ready skin in seconds. nanoblur instantly transforms your skin, minimizing the signs of aging - smoothing and softening the appearance of fine lines, wrinkles, crow's feet, enlarged pores, uneven texture and tone while mattifying skin. This instant skin perfecting cream is colourless, making it perfect for both women and men.