fashion.broadwayworld.com

Shopbop to Launch Men's Site Next Year

Related: Shopbop, Apparels, Menswear
Shopbop to Launch Men's Site Next Year

Shopbop announced it plans to launch a menswear retail website early next year.  A Shopbop spokeswoman told WWD that the site would be "both approachable and serve as a destination to educate and engage guys on fashion and style. While others are serving the fashion converted or the super straightforward, we believe there is an opportunity to serve the guys who live in between these polarities."

The target customers are "modern, cool guys who are looking for the fashion that works in his individual style."  Expect to see options from designers like Rag & Bone, BLK Denim and John Varatos.  

Comment & Share

Related Links
VIDEO: Backstage at Tocca New York Fashion Week F/W 2014-15VIDEO: Backstage at Tocca New York Fashion Week F/W 2014-15
July 14, 2014
VIDEO: Top 10 Most Stylish Men 2014 Part 1VIDEO: Top 10 Most Stylish Men 2014 Part 1
July 08, 2014
The 2014 CFDA Fashion Awards Winners and More!The 2014 CFDA Fashion Awards Winners and More!
June 03, 2014
Adam Levine Expands Fashion Line at Kmart With Launch of Women's CollectionAdam Levine Expands Fashion Line at Kmart With Launch of Women's Collection
April 08, 2014
Fashion One Reveals Its Top Picks For 2014Fashion One Reveals Its Top Picks For 2014
March 18, 2014


About Author

Subscribe to Author Alerts

Become a Fan, Follower & Subscriber