fashion.broadwayworld.com

Shopbop to Launch Men's Site Next Year

Related: Shopbop, Apparels, Menswear
Shopbop to Launch Men's Site Next Year

Shopbop announced it plans to launch a menswear retail website early next year.  A Shopbop spokeswoman told WWD that the site would be "both approachable and serve as a destination to educate and engage guys on fashion and style. While others are serving the fashion converted or the super straightforward, we believe there is an opportunity to serve the guys who live in between these polarities."

The target customers are "modern, cool guys who are looking for the fashion that works in his individual style."  Expect to see options from designers like Rag & Bone, BLK Denim and John Varatos.  

Related Links
CFDA Fashion Incubator Orley and W Hotels Team Up on Hat and Scarf for WinterCFDA Fashion Incubator Orley and W Hotels Team Up on Hat and Scarf for Winter
November 20, 2014
VIDEO: BOSS at Mercedes Benz Fashion Week New York Spring 2015VIDEO: BOSS at Mercedes Benz Fashion Week New York Spring 2015
November 17, 2014
How Much Do You Know About Fashion's Favourite Rebel Vivienne Westwood?How Much Do You Know About Fashion's Favourite Rebel Vivienne Westwood?
November 14, 2014
Stacey Bendet Using Multipop Integration on alice + olivia Fall 2014 CollectionStacey Bendet Using Multipop Integration on alice + olivia Fall 2014 Collection
November 13, 2014
VIDEO: Jean Paul Gaultier Spring/Summer 2015 FIRST LOOK ft Coco RochaVIDEO: Jean Paul Gaultier Spring/Summer 2015 FIRST LOOK ft Coco Rocha
November 11, 2014


About Author

Subscribe to Author Alerts

Become a Fan, Follower & Subscriber

   
Advertisement