Shopbop Launches Men's Site, East Dane
Shopbop, the premier, fashion e-commerce site and a trusted resource for women worldwide, introduced East Dane, a new shopping destination created solely for men. East Dane, launching today, mixes Shopbop's valued functionalities, such as 24x7 customer service and free worldwide shipping, with a stylish, yet attainable assortment for men to find all their style needs.
"We saw an opportunity in the market for an approachable shopping environment that is tailored specifically for the male perspective and their shopping habits," says Jeff Yurcisin, President of Shopbop and East Dane. "We understand this is not about cloning Shopbop for men, but about creating a customized experience for guys with the ultimate combination of merchandise, customer service and usability that meets their needs."
East Dane displays a dynamic and engaging homepage with rotating content that is straightforward and educational, including editorial items, videos and look books on new designers, product information and outfit recommendations. A toggle bar at the top of each site and universal login, as well as a unified cart and checkout, allow the user to browse and shop both sites seamlessly. Additional noteworthy features include:
- Advanced Filtering users can easily search and shop by category, brand, fit, price or style, creating a stress-free experience for men to find what they want
- Curated Assortments specially selected assortments, called The Shops, further assist men in finding their wardrobe needs for various events and occasions
- Personalization men can find and remember items that catch their eye by simply saving them to "My Likes," or add specific sized items to their "Want List" that are searchable and sharable
- Enlarged Product Images with the navigation search tool concentrated at the top, space is maximized allowing images to increase in size (area) by close to 54% (from the current size of images on Shopbop), emphasizing details, fabrication and craftsmanship of the garments
- Fast, Free Shipping and Easy Return Options Worldwide
"East Dane's merchandise assortment is a strategic mix of popular favorites and up-and-coming brands to appeal to every guy, from the creature of habit to the more adventurous type who wants to take a fashion risk but may need a bit of guidance," says Darcy Penick, Chief Merchandising Officer, Shopbop and East Dane. "The unique blend of designers and brands available on our site make us stand out, appealing to men who have a sense of personal style and appreciate value, fit and comfort but do not take themselves too seriously."