Sequential Brands Group Announces William Ras European Expansion
Sequential Brands Group, Inc. (Nasdaq:SQBG) ("Sequential" or the "Company") today announced the expansion of William Rast, the fashion brand co-founded by Justin Timberlake and Trace Ayala, in premiere department stores and specialty stores across Europe.
Beginning in March 2014, key European retailers including Appelrath-Cupper (Germany), Manor (Switzerland), USC (London), Gorgens-Gruppe (Germany) and premium online stores Zalando (Germany) and Yoox (Italy) will debut the new William Rast Spring 2014 collection with further stores launching in the Fall.
"We're excited to reintroduce the new William Rast collection internationally, especially with such premium European retailers," said Trace Ayala, co-founder of William Rast. "As much as the collection has evolved, the look and feel has stayed true to our Tennessee roots and continues to offer a fresh modern approach to Americana fashion that we're confident the European market will embrace," added Ayala.
Co-founder Justin Timberlake's 20/20 Experience world tour comes to Europe simultaneously with the product launch this spring.
Following the success of last year's all-door launch at Hudson's Bay department stores in Canada, the European rollout is directly in line with Sequential's global strategy of focusing on international growth for the brand in new markets such as Asia, Latin America, and the Middle East.
William Rast categories currently include men's and women's sportswear, Men's and Women's denim, and outerwear, as well as men's bags, belts and small leather goods.