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Sandra Choi Named Sole Creative Director of Jimmy Choo

Related: Jimmy Choo, Sandra Choi
Sandra Choi Named Sole Creative Director of Jimmy Choo

Sandra Choi has been named the sole creative director of Jimmy Choo after the departure of Simon Holloway reported WWD. Choi and Holloway previously were co-creative directors since 2011.

Under the new organization, Choi will oversee the brand identity as well as design for all collections - women's shoes, handbags, accessories, plus the recently launched men's shoes.


Pierre Denis, Jimmy Choo's chief executive, said in a statement that Holloway, who had been with Jimmy Choo since 2010, decided to leave the company to pursue other interests.


"During his tenure, Simon has contributed greatly to Jimmy Choo, both in product and brand development, including the successful launch of both the Jimmy Choo licensee businesses in fragrance and eyewear, and the introduction of the men's collections. We are grateful for all that he has accomplished at Jimmy Choo and wish him every success in his future endeavors," Denis said.

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