Saks Houston Launches Ready to WEAR NOW Boutique
Saks Fifth Avenue, Apparel
Saks Fifth Avenue debuted their new WEAR NOW shops on level two at its Houston Galleria store. A launch party at the Saks Fifth Avenue Houston store today from 6:30 pm to 8:30 pm will unveil the new boutique shopping experience. The WEAR NOW launch party is open to the public and will include music, drinks and light bites while shoppers peruse the new shops, and find the fall trends for the active woman at prices to suit most budgets. Momentum BMW will be on site with chances to win a Saks Gift Card worth up to $1500 or a free BMW weekend driving experience.
The new WEAR NOW shops have specific brand boutiques and areas that highlight seasonal trends, and will cater to clients that want lower prices and transitional wear, but still seek the exceptional service Saks is known for, and typically associated with the designer floor. Saks has added more relevant labels and dropped less relevant labels, and provided an environment that feels like shopping through beautifully unique boutique shops. The placement of the shops allows one to walk from shop to shop as if coming upon a unique street with easy to access unique shops. Attaching the superior service and knowledge offered by Saks Fifth Avenue means that the woman looking for these modern styles and transitional looks can find looks for any occasion at reasonable price points, and complete the look with access to the Saks Fifth Avenue shoe lounge and beauty products on level one to finish the look.
WEAR NOW has new specific brand boutiques and areas that will highlight seasonal trends. New brand boutique shops recently opened include Lafayette 148 and Burberry Brit, it also features exclusives from La Via 18, and has large designated areas for Elie Tahari, M Missoni, Tory Burch, Ralph Lauren Blue Label and Red Valentino. The Lafayette 148 shop is one of the first to open in Saks stores and had a successful fashion event on September 27th with a personal appearance by Lafayette 148 Design Director, Erik Wilkerson.